1, a small-minded enterprise

As the saying goes, those who are good at playing games look for potential, while those who are not good at playing games look for children.

Many enterprises don't do much because they only want their children but not their potential. Seeking the situation is deciding the strategy. With strategy, the road will be long and will come one day; Without strategy, the faster you walk, the sooner you die. Regardless of the strategic needs, it is difficult for car owners who want to exchange 1 cent for 100 yuan, because taking advantage itself means no boundary. Is an enterprise that has lived for three years because it doesn't look up at the sky. A hammer in the east and a stick in the west are enterprises that live in March because they don't look down at the ground. If you don't look at the sky, you won't notice the coming rain and will be flooded; Don't look at the ground, step on the cliff in the middle of the night and be submerged by the mountain.

2. Small business model

1February, 999, Niu Gensheng said to Sun Xianhong: I will give you 1000000 publicity fee, and don't tell anyone. Xian Hong asked: Why can't you say that? Niu said: At present, the total amount of funds raised is 3 million, and 654.38+0 million is spent on advertising. I'm afraid everyone will not accept it if they know. I want an effect: overnight, let everyone in Hohhot know. So one morning in April, 1999, 1, when people woke up, they suddenly found a red street sign advertisement on both sides of the road, which read: Mengniu Dairy, the second brand of dairy in Inner Mongolia!

But in reality, many bosses carry the brand banner on their shoulders and have small abacus in their hearts. They are willing to make small troubles, hoping to get big returns with small inputs, and never thought of exchanging big inputs for bigger returns. This is actually a model. The boss with a small pattern always thinks of himself and wants to eat gold from an egg; A boss with a big pattern can focus on the future and define his career in the big environment.

3. Short-sighted enterprises

It is the idea of most bosses to get immediate results and see the food under the knife. Of course, this is not wrong, because solving the current survival problem is the first. However, the survival problem belongs to the tactical problem, and the development problem belongs to the strategic problem. To solve the problem of survival, we need to cut the gordian knot, but to solve the problem of development, we need a long stream of water, and finally it will come naturally. In reality, many bosses have a short-sighted mentality, thinking that the whole highlight can be immediately exchanged for huge benefits, so an activity goes on or an advertisement is dropped, and it stops immediately when it is ineffective.

In fact, this idea is incorrect, because brand is a long-term project and systematic project for enterprises, which requires both unique personality and systematic refining and upgrading; For customers, brand is also a kind of cognitive identity and experience identity. They need you to remember your special reasons, so you need to insist on appealing.

4. Enterprises lacking external brains

Someone once said: In China, resources are the first, opportunities are the second, abilities are the third and academic qualifications are the fourth. Many bosses are more successful than others because the social resources they have created some conditions for them. Many bosses don't do much because they lack enough social resources, so it is certainly difficult to go it alone. When it comes to social resources, many people will think of the word leadership support. In fact, this is not comprehensive. It is only one aspect of integrated marketing communication to convey the positive information of enterprises to leaders and functional departments and get support within the scope of policies. In addition to official resources, relatives and friends resources that can help you solve certain financing difficulties quickly, human resources that can bring talents to you quickly, intellectual resources and information resources that can be used as consultants to advise you. All these will play an important role in your development and growth. These are the external brains of enterprises. Think about it, how many of those successful big enterprises have no outside brains and consultants?

5. Enterprises lacking internal brains

A hero has three gangs. If you don't have a group of subordinates who are good at defending you, it's hard for a powerful boss to make a difference. Many enterprises are faced with such problems: excellent people cannot be recruited, promising people cannot stay, and the rest are not pleasing to the eye. Why? Whether employees want to join the company and how long they can join it are closely related to many factors such as salary and benefits, team atmosphere, learning improvement, handling mechanism, sense of accomplishment, sense of belonging and living conditions. At present, the salaries and benefits of most enterprises are similar. The key problem is that the boss only pays attention to administration and performance, and only pays attention to how much you sold today, and whether you are late or leave early. As for ideological management, skill management, state management and team atmosphere management, the boss has no such consciousness at all. Finally, employees' skills are not improved and their thoughts are not guided. The more they worked, the more bored they became, so they had to leave. The shallowness of management eventually leads to the homogenization of employees' quality, and it is reasonable to do less.

6. Enterprises that use gold poles to pick up dung.

Once upon a time, there was a young man whose ancestors were vegetable farmers. The young man picks manure in the vegetable field every day to water vegetables, and he has been used to it year after year since he was a child. One day, on his way to the vegetable field, he stopped under a big tree, sat on a pole and picked up dung, looking at the luxurious buildings of the rich people in the village. Suddenly, he had a dream in his heart: one day, if I am as rich as he is, I must make a pole made of gold to pick up dung. Although he has wealth and gold, his thinking of picking dung with a gold pole has not changed, because he is used to that kind of operation. Therefore, many enterprises apply for well-known trademarks as soon as they see that others have well-known trademarks. When they saw someone else opening a buffet hot pot business, they immediately opened one. Once you have these golden balls, make them into gold poles and carry the old shit on.

7. Enterprises that need an appointment

China's small boss is touching and respectable. In my opinion, even small owners who run small restaurants have made great contributions and deserve respect, because they have provided more jobs, contributed more taxes and developed more technologies for the society. Most of them are talented, smart and capable, born at the grassroots level, starting from scratch, and their courage to fight the world with their bare hands is admirable.

They are rooted in the poor soil of capital and technology, broke ground in the unfavorable policy environment, and grew up in the jungle of foreign capital and joint venture brands. Their tenacity and tenacity make people feel and marvel. They are full of enthusiasm and ideals. In order to realize the dream of a century-old shop, many people get up earlier than chickens and go to bed later than dogs. The biggest bottleneck of enterprises is capital! But if you want to get financial support, you will have strength, and people who have worked in enterprises have a deep understanding. The most immoral institution is the bank. They always collect umbrellas on rainy days! While respecting and moving, it is inevitable that there will be some sadness and anxiety. Because many small bosses have such problems: their careers are not big, their bosses are short-tempered, self-righteous and arrogant, and as a result, they have lost many opportunities and need to make an appointment under such circumstances.

Ten bosses who can't be big.

According to the latest research of some management scientists, there are ten kinds of bosses, and it is difficult to expand their business due to various constraints.

The first type: the boss who has no big dreams.

Reason: bosses who don't want to make great achievements are content with the status quo, have no full understanding of competition and are insensitive to opportunities. In the business world, ambitious bosses often become big companies, and bosses who are content with the status quo finally have to close down or change careers because of poor performance.

The second type: a boss without a business plan.

Reason: This kind of boss is not good at making long-term plans for his career, and often wastes a lot of resources in business, or drains talents, or leaves resources idle, so their operating costs are high.

The third type: bosses who don't pay attention to talents.

Reason: For any company, talent is more important than capital and assets. Only with talent can you do what you want. Without talent, nothing can be said. The company with the strongest boss can't do much, while the company with the weaker boss can do a lot. Liu Bang and Xiang Yu are the best examples. Liu bang can't do it. He uses Xiao, Han and Zhang Sanjie. Xiang Yu was very capable, so he couldn't keep all his talents and went to Liu Bang.

The fourth type: the boss who gropes completely by himself and never asks the master for advice.

Reason: The boss who gropes completely by himself will pay many failures and take many detours in business. The result is either lack of confidence, or there is no venture capital after wasting resources, or the vision is too small to see opportunities and crises. People who are good at consulting masters can always take fewer detours. Because he stands on other people's shoulders, he can see farther!

The fifth type: a boss who is conservative and not open-minded

Reason: Looking at the development track of China, the more open the place, the faster it develops, and the more backward the concept, the poorer it becomes. The boss who is not open-minded always refuses many development opportunities!

Sixth: bosses who never study on their own.

Reasons: bosses who often participate in various trainings are successful bosses; Bosses who never attend training must have poor performance. Why? If you don't learn ideas, you will fall behind and your thoughts will be conservative.

Seventh: A timid boss worries too much.

Reason: Risks and opportunities are equal. A boss who never dares to take risks is sure to lose many opportunities. The two major companies in the world are coming in the wave of risks. Courageous entrepreneurs always think "what if I don't do it, what if I don't invest and lose the opportunity", and what they think is "what if I succeed"; Some bosses always think, "What if I do something and my investment fails?" They thought, "What if I fail?" So if I don't do it, there will be no failure, but there is no chance of success!

Eighth: a boss who works too carefully.

Reason: the boss who spends all his time on small things has no time to think about the major events of the company's development. Some bosses, at best, are only their own salesmen, because his main energy is spent on running business; Some bosses are firemen, who go wherever there are problems, but never consider how to avoid them. These bosses are very tired, but their performance is poor; On the other hand, those bosses who only pay attention to the major events of the company's development give the small things to their employees with confidence. Employees will stay for a long time when they have a place to use, but bosses themselves are very relaxed.

The ninth type: a boss who is greedy for petty gain and does not stress honesty.

Reason: Honesty needs a price, and the price is often high; But it often brings various opportunities for its long-term development; Without integrity, it seems that the cost is very low, and it has occupied many advantages for the time being, but I don't know that the cost is higher and more development opportunities are lost. As a boss who has not developed for many years, it is definitely not enough to abide by integrity!

Tenth: bury your head in the business of a boss who never makes public.

Reason: Marketing is advertising. The more advertisements you make, the more you will be a boss who can publicize. The company will develop rapidly and do more business. Even Shaolin Temple should use publicity to promote itself. Otherwise, how could it have so many pilgrims and disciples? The boss who is immersed in business is still satisfying his customers, but he doesn't know that someone has made publicity and occupied a larger market share!

Please click: Shanghai company registration, Shenyang company registration, Xi 'an company registration to inquire about the business in various regions.

How much is industrial and commercial registration? Looking for Mande enterprise service, the company is safe and efficient, and the tax consultant is professional. Mande enterprise service is a one-stop service expert.