Dove's "DOVE" is actually the abbreviation of "DO YOU LOVE ME (Do you love me?)", and the meaning of Dove is directly the meaning of "peace dove". In addition, judging from the trademark pattern, Dove Chocolate’s trademark is matched with two dots and a bar, while Dove’s trademark is a dove. Therefore, there is still a difference between the two signs.
Both use the same English trademark but there is no infringement issue:
Dove chocolate is a product of Mars in the United States and belongs to the food category, while Dove is a product of Unilever in the United Kingdom. The products belong to cleaning and care cosmetics, which means that the categories of the two trademark registration classifications are different.
Article 56 of Chapter 7 of the Trademark Law stipulates: The exclusive right to register a trademark is limited to the trademark approved for registration and the goods approved for use. In other words, trademarks of different categories have no ability to interfere with others’ use of the same trademark. Which category is registered, then the law only protects that category of trademarks, while other categories are not protected, except of course well-known trademarks.
Also, the word "DOVE" is a common noun, not an original vocabulary of one of the companies, just like "Apple" and "apple" are commonly used, but "sony" is original , someone registered Sony's candy and was sued. Later, it was ruled that Sony was a unique word created by the company. There are no historical traces in any classics, so Sony became a unique trademark. Therefore, Sony Corporation has exclusive ownership of the Sony trademark.
Dove——Dove: Dove is a personal care brand owned by Unilever. In 1957, Dove beauty soap appeared in the US market. It promises women it won't dry out their skin like regular soap, and it does. As a result, a very trusting relationship began to be established between the Dove brand and its customers.
Dove——Dove: Dove is a chocolate brand owned by Mars Food Company. The brand name comes from Dove Candies & Ice Cream, a candy store located in Chicago. Others said that the four letters of Dove's name come from the sentence "Do you love me".
Article 56 of Chapter 7 of the "Trademark Law" stipulates: The exclusive right to register a trademark is limited to the trademark approved for registration and the goods approved for use. Checking the product classification table, we can see that shampoo belongs to the third category of toiletries and chocolate belongs to the 30th category of candy products. This means that although the English trademark names of Dove and Dove are the same, they are two different types of products. Therefore, there is no mutual infringement of trademark rights.
Also, the word "DOVE" is a common noun, not an original vocabulary of one of the companies, just like "Apple" and "apple" are commonly used, but "sony" is original , someone registered Sony's candy, and was sued. Later, it was ruled that Sony was a unique word created by the company. There are no historical traces in any classics, so Sony became a unique trademark. Therefore, Sony Corporation has exclusive ownership of the Sony trademark.
Dove’s story:
In the spring of 1919, the Luxembourg royal family welcomed Princess Charlotte to inherit the throne. At the same time, she also married Felix, a descendant of the Bourbon family. prince. Leon, an assistant chef in the royal family, was very busy. He spent the whole day arranging cupboards and chopsticks, and his hands were cut several times. When he was scrubbing the wounds with salt water, a girl came over and said to him Say, this must hurt, right? This girl was Princess Bazaar who later influenced Leon I.
The two young people met like this. Leon, who has never been loved by anyone, meets the kind-hearted Bazaar. Because Bazaar is only a distant relative of Prince Felix, her status in the royal family is very low, and it is not her turn to taste the rare delicacy - ice cream. So Leon sneaked into the kitchen every night to make ice cream for Basha. The two of them always tasted it while talking about the past. Bazaar also taught Leon English.
The sweetness of their first love lingered in their hearts. However, in that conservative era where superiority and inferiority were clearly distinguished, due to their special status and situation, none of them expressed their love, but silently expressed it. The feelings are buried deep in my heart.
At the beginning of the 20th century, in order to strengthen Luxembourg's position throughout Europe, Luxembourg and Belgium entered into an alliance. In order to consolidate the relationship between the two countries, royal marriage became the best way, and the selected people It's Princess Bazaar. Leon didn't see Princess Bazaar for several days, and he was very anxious.
Basha finally appeared on the dining table a month later. However, she had lost a lot of weight and looked very haggard. When Leon was preparing the pastries, he wrote a few English letters "DOVE", which is the abbreviation of "DO YOU LOVE ME", on Bazaar's ice cream with hot chocolate.
He believed that Basha would be able to guess what he was thinking. However, Basha was in a daze for a long time until the hot chocolate melted. A few days later Basha got married. A year later, Leon, who could not bear the torment of lovesickness, left the royal chef and quietly came to a high-end restaurant in the United States with the pain in his heart.
The boss here appreciated him very much and betrothed his daughter to Leon. The passage of time, family peace and career stability, and the birth of his son failed to heal the trauma deep in Leon's heart. His thoughts could not escape his wife's eyes, she burst into anger and left angrily.
Leon has been single with his son and running his candy shop since then. One day in 1946, Leon saw his son chasing an ice cream truck, and the door of his memory was suddenly opened. Since Bazaar left, Leon has never made ice cream again. This time Leon decided to continue the research he had not completed for Bazaar in the past.
After several months of careful development, an ice cream rich in cream and wrapped in fragrant chocolate was released, with four letters engraved on it. The son innocently asked Leon what "DOVE" (Dove) meant. Leon said softly that this was the name of the ice cream. Dove's ice cream was well received as soon as it was launched.
At this moment, Leon received a letter from Luxembourg. The letter was written to him by a partner who also worked in the royal kitchen. In the letter, Leon learned that Princess Bazaar had sent someone to She asked for news about him everywhere, hoping that he could visit her, but she learned that he had gone to the United States.
Due to the impact of World War II, this letter came to Leon a full year and three days late. Leon went through all kinds of hardships and finally met Princess Bazaar. Basha and Leon were both old at this time. Basha lay weakly on the bed, and her once clear eyes became gray.
Leon threw himself in front of her bed, tears falling uncontrollably on the back of her pale hands. Basha reached out her hand and gently stroked Leon's hair, calling Leon's name in an almost inaudible voice. Bazaar recalled that she was in Luxembourg at that time. She loved Léon so much that she refused marriage with a hunger strike. She was detained for a month. She knew that she would never escape the fate of marriage, not to mention Léon never said he loved her, let alone Any commitment.
In that era, a woman had to pay a heavy price for breaking up with the entire family. In the end, she could only compromise with her fate, but on the condition that she could go back to Luxembourg for another afternoon tea, because she wanted to say her final farewell to Leon there. She ate the chocolate ice cream he gave her and saw the melted letters. . Hearing this, Leon burst into tears, and the past misunderstanding finally had an answer.
But it was too late. Three days later, Basha passed away. Leon heard from the servant that Bazaar had been depressed all day long after she got married, which made her sick. After learning that Leon had left Luxembourg and was married in the United States, she fell ill. Leon was extremely sad. If the hot chocolate on the ice cream had not melted, and if Bazaar understood his feelings, then she would definitely change her mind and elope with him.
If the chocolate was fixed, those words would not melt, and he would not lose his last chance.
Leon decided to create a solid chocolate that would last longer. After painstaking research, the fragrant and delicious Dove chocolate was finally developed. Each piece of chocolate was firmly engraved with "DOVE". Leon used this to commemorate the love he and Bazaar missed. Although it is bitter, it is sweet. , sad and touching, just like the smell of Dove. Today, Dove chocolate has dozens of flavors, and every kind of love can be interpreted and entrusted in this chocolate kingdom.
More and more people around the world are falling in love with Dove, which was born out of love and evolved from ice cream.
When lovers send Dove, it means sending the soft love question "DO YOU LOVE ME?" This is also the founder's reminder to lovers in the world that if you love her (him), let the loved one know in time. , and remember deep love, don’t give up!
In the face of increasingly mature consumers, Aifen Food Company not only goes all out to develop high-quality Dove milk chocolate?, but also seeks innovation and changes every year, hoping to give consumers a wonderful chocolate experience. Commercials are no exception. From the past "Listen to Dove's Silk Language", now we have devoted all our efforts to planning and shooting with unique creativity and unique production technology to bring consumers a new advertising film---Whirlpool Chapter, a new realm of silky feeling. ?
When the low and emotional narration, combined with the beautiful singing music, gradually leads to the slowly rotating chocolate vortex, it has a silky moist texture and a smooth rhythm like a clear spring; this authentic The chocolate vortex is constantly rotating, and with the addition of pure milk, the wonderful combination of chocolate and milk is as melodious and moving as a slow jazz dance. The wonderful feeling it renders attracts you into a world of pure milk chocolate.
Afterwards, the formed chocolate chunks flew out from the fragrant and tempting whirlpool, and I could no longer resist the urge to taste it first. This perfect performance brings the temptation of vision and taste to the highest point, just like experiencing a wonderful chocolate feast. This is the chocolate experience and new feeling that Dove wants to present to the audience. Eating chocolate is a wonderful experience, but photographing it can be a challenge.