It is reported that SAIC-GM-Wuling will hold the 22 millionth vehicle off-line ceremony on May 25, at which time the Wuling Global Silver Label will also be officially released. In fact, as early as April this year, the Internet Someone online discovered traces of Wuling's new car logo from the slides of relevant internal activities of the company.

The new Wuling logo retains the symmetrical design of the five diamonds of the original red logo, but the color has been changed from the original classic red to a more contemporary silver. The author analyzes that in order to cater to the global market The aesthetic trend seems to be a major factor in Wuling's decision to change its label, because the theme of the slide that leaked out in April is also related to Wuling's strategic plan for the global market in the next three years. Directly adopting the silver label can also make Wuling's brand image is more technological and global.

What many people don’t know is that the predecessor of SAIC-GM-Wuling was Liuzhou Power Machinery Factory, which was established in October 1958. It was renamed Liuzhou Tractor Factory in 1966. On January 20, 1982, it received Liuzhou Tractor Factory, which is responsible for the mission, successfully trial-produced the first minivan since the founding of the factory through manual hammering and prototyping. Don’t think that hand-building in this way is low. If you are lucky enough to visit Ferrari and Lamborghini in Italy, At the factory, you will also find that many of the supercars there are purely handmade.

In 1984, during the initial stage of production conversion, the company successfully produced a minivan code-named LZ110K. In 1985, the factory actually produced 4,224 vehicles, with a total industrial output value of 73.23 million yuan, exceeding the target of "minivans reaching 3,000 vehicles, a total industrial output value of 60 million yuan" five-year adjustment scenario. And in this year, it was officially renamed Liuzhou Mini Car Factory.

At first, the cars produced by the Liuzhou Mini Automobile Factory used the W logo of the Wanjia sewing machines once produced by the factory. Later, a college student named Wei Hongwen designed a In 1987, when the Z110OVH van rolled off the assembly line, the Wuling logo was officially launched, and it remained until this year. There is news that the silver label will be changed soon.

In 1989, Liuzhou Wuling Automobile Enterprise Group Co., Ltd. was formally established. In the following 30 years, the minivans and small trucks produced by Wuling also began to be sold all over the country. Individual industrial and commercial households drove Wuling small trucks. Young people who work in supermarkets in the urban-rural fringe drive Wuling micro-noodles and loudspeakers and go into villages to promote the discounts and promotions being held by the supermarkets.

Moreover, many self-employed people and migrant workers have also developed their skills through long-term training in driving classic "Internet celebrity cars" such as Wuling Zhiguang, Wuling Rongguang and Wuling Hongguang. Because of his excellent driving skills, the urban legend that "Wuling drivers are the best in cars" has spread.

Open the video website, and there are countless edited videos of various masters driving Wuling cars and drifting around corners. Even on Bilibili, which mainly has post-90s and post-00s users, you can find more than 1,000 videos about Wuling.

In reality, many people have photographed supercars like Lamborghini and put the Wuling Hongguang S logo on the parking space, because in the eyes of these supercar owners, those cars on the road Drivers driving Wuling are the real car gods. If you can put a Wuling logo on the rear of your Daniu and Mavericks, you may be able to get the blessing of the car gods and drive up Qiu Mingshan to achieve the bend in the drainage ditch.

Wuling’s adoption of the Silver Label not only means the end of an old era, but also the beginning of a new era. We also look forward to making a difference in the global market after adopting the Silver Label. After people around the world fall in love with jeans and sneakers made in China, they can also become loyal fans of mass-produced cars made in China.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.