Because alcohol is a special category, the only way to sell alcohol online is to provide company information. Individuals who cannot sell alcohol online will be removed from the shelves.

What are the conditions or rules for selling wine on Taobao? Many friends plan to sell liquor on Taobao, but they do not have permission to sell it. I used to read the store opening instructions that said alcoholic beverages were not allowed to be sold, but I also saw someone selling alcohol on Taobao, and I only half-understood some of the rules. I guess I didn’t understand them well. So what is needed to sell wine on Taobao? To put it simply, you must have a sales authorization from the manufacturer. Individuals are not allowed to buy and sell. Therefore, you also need a tax class certificate, industrial and commercial registration certificate, etc.

Taobao Alcoholic Beverage Sales Rules:

Individual users’ own inventory must be transferred in accordance with the regulations on idle product release, and merchant users must join the Taobao brand/mall and follow the Taobao brand/mall corresponding Provide for publication and trading.

Requirements for sellers to apply to join a brand/mall to sell alcoholic goods:

1. A business license, a health license, and a sales license issued by each region (depending on the Whether the regulations of the relevant local departments are necessary).

2. You need to hold a brand authorization letter, or a distribution authorization letter and a brand authorization letter from the authorized unit.