ANTA (China) Co., Ltd. is a Sino-foreign joint venture and the largest comprehensive sporting goods enterprise in China integrating manufacturing and marketing. It is composed of Anta (Fujian) Shoes Co., Ltd., Beijing Anta Oriental Sports Goods Co., Ltd., Anta (Hong Kong) International Investment Company and Anta Shoes Factory.

Anta (Fujian) Shoes Co., Ltd., the predecessor of the group company, was founded in 1991 and is located in Jinjiang City, Quanzhou, Fujian, the first of China's three major shoe capitals.

For more than ten years, the business philosophy of "starting a business with peace of mind and being down-to-earth" stems from the passion to create a Chinese national industrial brand. Through the unremitting efforts of all ANTA people, ANTA Group has grown from a regional A sports shoe manufacturing enterprise, it has developed into a national marketing-oriented comprehensive sporting goods enterprise group. Anta Group has more than 5,000 employees and a factory building area of ??more than 120,000 square meters. All of them implement six modern assembly lines under computerized management and produce more than 5 million pairs of various casual sports shoes annually.

At the same time, statistics from the China Chamber of Commerce and the China National Commercial Information Center show that Anta sports shoes ranked first among similar products in the country for three consecutive years from 1999 to 2001, and have become It is a fashionable sports brand that is loved and pursued by many consumers, especially teenagers. In 2002, it won the first "China Famous Trademark" among private sports footwear companies in China's sporting goods industry.

The development history of Anta Company:

In 1994, the Anta logo was hung for the first time at the door of a shoemaking workshop in Jinjiang, Quanzhou, Fujian. After more than ten years of development, Anta It has developed into one of China's largest marketing-oriented comprehensive sporting goods companies. Anta's leader Ding Zhizhong was named the 17th "China's Top Ten Outstanding Youth" for his special contribution to Chinese sports.

ANTA (China) Co., Ltd. is now a limited liability company fully controlled by Hong Kong ANTA International Investment Co., Ltd., and has the honors of "China's Famous Trademark", "China's Famous Brand Product" and "China's Quality Inspection-Free Product". Its sales performance ranks among the top in the country, and its comprehensive market share of sports shoes has ranked first among similar products in the country for many consecutive years.

Anta is a pioneer in sports science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in the sporting goods industry in China, dedicated to the research of sports mechanics, aiming to improve the performance of Chinese athletes and promote the development of China's sports industry. "Innovation and change" is the tireless pursuit of Anta people. In terms of technological innovation, Anta has obtained a number of national patents and has become one of the setters of standards in the sporting goods industry.

Anta is a practitioner of the sports goods sales monopoly system. In 2001, Anta took the lead in establishing a sports goods monopoly system in China, completing the transition from producing a single product to operating a comprehensive sports goods brand. Anta has more than 4,000 stores in China and has established the most complete marketing network covering the first, second and third tiers in the country, becoming a leader in the sporting goods industry.

Anta is a loyal partner of various professional events in China. The rapid development of China's sports industry has brought unlimited opportunities to sports brands. As a loyal partner of China's sports industry, ANTA has long-term support for the China Men's Basketball Professional League (CBA), the China Men's and Women's Volleyball League, and the China Men's and Women's Table Tennis Super League. and other events, because of its support for Chinese sports events, Anta is known as the "engine of the Chinese league."

Reference for the above content: Baidu Encyclopedia-Anta (China) Co., Ltd.