In 1985
Relying on the rich overseas market information brought by the geographical advantages of the overseas Chinese hometown on the southeast coast, the Chen brothers keenly foresaw that the shoemaking industry market would have huge development prospects, so they With the heroic spirit of daring to be the first in the world, he began a long journey of exploration - setting up a family-style workshop mainly making shoe materials, and began a long development process of the shoe industry.
March 1990
After several years of development, Jinjiang Chendai Kangli Shoes and Clothing Industrial Company in Fujian Province was born (the predecessor of Kangta Company). The handmade shoes produced by the company have become popular in the market. goods.
·1993
The company officially introduced production lines, and the travel shoes produced began to be sold to major markets in Northeast China and the country.
·November 1997
The "Kangta" trademark was officially registered and launched, creating the "Kangta" brand in the domestic shoe market with low-price, high-quality, and good-looking products Popular with consumers, the products are in short supply. Based on the recognition of the market, Kangta travel shoes have won many awards from national quality supervision agencies and the title of trustworthy product for consumers from all over the world. In terms of establishing a social image, the company has sponsored local education and public welfare undertakings many times, and has won praise from the local government.
· August 1996
Kangta brand travel shoes became one of the few in the industry to be recognized as a "Chinese Famous Brand Product" by the China Famous Brand Product Recognition and Star Enterprise Selection Organizing Committee. The products have been highly recognized by the market and the brand reputation has been further enhanced.
·September 1998
"Fujian Jinjiang Chendai Kangli Shoes and Clothing Industrial Co., Ltd." was renamed "Fujian Jinjiang Kangta Shoes and Clothing Co., Ltd.". The company's employees reached More than 800 people.
· April 1999
The construction of a new industrial park covering an area of ??30 acres and a construction area of ??40,000 square meters began.
·March 2000
The new factory was officially opened. The company's production capacity and scale were rapidly improved, the number of employees increased to more than 1,600, and the national sales network was further consolidated. Kangta People face competition and challenges in the same industry with a new look and hard-working faith.
· December 2001
The company spent a lot of money to hire domestic film and television star Li Yapeng as Kangta's brand ambassador, and Kangta has embarked on the road of brand development.
·March 2002
The company completed the filming of TV commercials and graphic images. At the same time, it established the "Hero Action" Kangta brand leadership team to be responsible for and service the Kangta brand promotion throughout the process. matters.
·April
The company fully introduced the CIS corporate image recognition system to effectively integrate corporate philosophy, corporate behavior, and corporate vision to further enhance corporate culture and establish a new Kangta brand. New image.
·May
The futures system was introduced in the sales business, and the 2002 autumn and winter product ordering meeting was held. The stocking measures effectively solved the problem of tight supply in the peak season.
·June
Kangta’s brand image commercials were successively broadcast on CCTV and local TV stations, effectively increasing brand awareness.
The brand image was also displayed in terminal stores. Get well presented.
·June
The China Association for Quality Inspection awarded Kangta brand travel shoes the honorary title of "National Supervision and Spot Inspection Qualified Products".
· At the end of June and early July
The "Heroic Action, Kangta Brand Henan Brand Image Promotion Conference" was grandly held in Zhengzhou. This major event, which pioneered the launch of regional markets in the industry, marked The Zhukangta brand has officially entered the vigorous brand creation project.
·November
The 2003 spring and summer product ordering meeting was successfully held in the company. The product styles closely followed the industry trends, and the product grades met the needs of brand development. The ordering meeting was unanimously approved by the dealers. Good reviews. During the same period, Kangta sports cotton shoes continued to occupy the leading brand position of similar products in the Northeast market relying on its leading production technology and high value for money.
·January 2003
The second employee sports meeting of the large-scale Kangta Company "Celebrating New Year's Day" was held grandly at the company's sports ground, which was widely recognized by the local government, peers, and employees. Good reviews.
· 2003
Kangta Brand Strategy Interactive Meeting and Autumn and Winter Product Ordering Meeting were successfully held in Quanzhou. Healthy brand development strategy, product development in line with the market and effective manpower improvement Training allows agents to build more confidence and hope in following the Kangta brand.
·June 2003
The new image of the spokesperson with the theme of fashion heroes was completed, fully demonstrating the new image of the Kangta brand and the new vitality of the terminal.
· July 2003
Kangta brand travel shoes became one of the few in the industry to be recognized as a "Chinese Famous Brand Product" by the China Famous Brand Product Recognition and Star Enterprise Selection Organizing Committee. The products have been highly recognized by the market and the brand reputation has been further enhanced.
· August 2003
The "Heroic Storm" Kangta (Heilongjiang) brand image promotion conference was grandly held in the ice city of Harbin, featuring singing and dancing, acrobatics, model shows, body painting, Activities such as Li Yapeng signing autographs and delivering posters have attracted countless audiences, and the scenes have reached climax. Leading the industry, Kangta brand is a true fashion pioneer.
· Starting from October
The number of gifts sent by the company to consumers who write letters every month will be increased from 100 to 300 to 400, and the gifts will be expanded to include shoes, socks, Corporate CDs, magazines, etc., and in the form of gift packages, consumers have sent letters and calls praising the company's reliability in operating an honest brand. "Hero" magazine is favored: it introduces a brand publication that purely interacts with consumers - "Hero" magazine uses its unique style and positioning, exquisite content and pictures to provide a dating column, animation design competition and other ways to interact with readers more In-depth interaction and communication strive to make the magazine more readable and collectible.
·October 2003
The "Perfect and Perfect" Kangta Quality Month Production Action was fully launched, and quality construction reached new heights. Noble quality, affordable price, creating the best quality for consumers Excellent value for money. In the golden autumn of October, the National Day large-scale promotion event "Flying bids to win gifts, and heroes delivering great joy" was a great success. Consumers bought enthusiastically and the response was enthusiastic. The event was a complete success.
·October 11, 2003
The first "Kangta Cup" Huaqiao University Swimming Competition, exclusively sponsored by Kangta Company, was held at the swimming pool of Huaqiao University. Kangta once again cooperated with Colleges and universities join hands and are well received by young students.
·2003
Kangta Company specially invited Li Yapeng to launch a heroic brand promotion interaction with consumers in Jinan, Shandong Province.
· November 2003
Kangta Company launched the "Buy Kangta cotton shoes, get QQ cool gifts" campaign in the three northeastern provinces, Beijing, Urumqi and other areas where cotton shoes are sold. Unique promotional activities provide valuable experience for the accumulation of promotional experience for the Kangta brand. The second phase of the Kangta Industrial Park project entered the final stage in November, and the later decoration works are in full swing. By then, Kangta's production capacity will reach new heights, laying a solid foundation for Kangta's future development.
· November 2003
Kangta sponsored the "Landscape West Lake" Cup Mountaineering Competition, and Kangta's local regional market was fully launched.
· March 2004
Kangta Sports Shoes won the honorary title of "China's Famous Best-Selling Brand" issued by the China Famous Brand and Market Strategy Promotion Committee.
· April 2004
Kangta won the Sina.com 2004 China Outstanding Sports Brand Online Exhibition Outstanding Sports Shoe Design Award!
· May 2004
Kangta teamed up with international superstar Jackie Chan's son Jaycee Chan to jointly create Kangta's brand image of "hero of heaven and earth, true nature of dragon".
·June 2004
Kangta Sports' new commercial was shot in Guangzhou, and many domestic media reported on it, thus kicking off the domestic promotion of Kangta Sports' new image.
· November 2004
Kangta Company’s 2005 spring and summer new product ordering meeting was grandly held.
· December 2004
The CCTV advertising project invested heavily by Kangta Company was launched. More than 10 million yuan was invested throughout the year to carry out uninterrupted broadcast of event advertisements, which marked the launch of Kangta's advertising project. Kangta Brand's understanding of brand building has gone further, and this has kicked off the Kangta brand's cultivation of the terminal market.
·January 2005
Kangta Company and Beijing Guangguang Media Co., Ltd. officially joined hands to fully operate the "Happy Heroes, Kangta Brand Happy China Tour" in Guangzhou, Chengdu, and Wuhan Large-scale brand promotion activities.
·March 2005
The latest image of Kangta brand ambassador was shot in Beijing.
·April 2005
Fortune 05, Happy Kangta - Kangta brand's 2005 autumn and winter new product ordering meeting was grandly held.
·May 1, 2005
In conjunction with the large-scale brand promotion event of "Happy Heroes, Kangta Brand Happy China Tour", the "May Day" nationwide large-scale promotional activities were fully launched.
· At the end of May 2005
Happy Heroes, Kangta Brand Happy China Tour (Guangzhou Station) large-scale brand promotion event was grandly held. Kangta brand spokesperson Jaycee Jaycee attended the event in person. A large amount of publicity was carried out in the early, middle and late stages of the event, and it also attracted the attention of many top domestic media, such as "Entertainment Live", "Pepsi Music Chart", "Fashion Chart", "CCTV Literary Channel", Guangzhou TV, Hunan Satellite TV, Southeast Satellite TV, Guangzhou Daily, Yangcheng Evening News and other dozens of media reported on the event in all aspects, and the event had an unprecedented impact.
· At the end of June 2005
Happy Heroes, Kangta Brand Happy China Tour (Chengdu Station) large-scale brand promotion event was grandly held. The event received strong support from Blu-ray Group, a well-known real estate group in Chengdu, and achieved a complete success. During the event, the famous host Li Xia came to the scene and interacted with Jaycee Chan together with students from Southwest Jiaotong University. The scene was extremely popular. The event also attracted strong attention from dozens of media including "Entertainment Live", "Pepsi Music Chart", "Fashion Chart", Chengdu TV Station, West China Metropolis Daily, etc.
· At the end of July 2005
Happy Heroes, Kangta Brand Happy China Tour (Wuhan Station) large-scale brand promotion meeting was held grandly. As the final battle of large-scale events in 2005, Kangta brand achieved more ideal results through more effective organization based on the previous two events. "Entertainment Live", "Pepsi Music Chart", "Fashion Chart", Wuhan TV, Chutian Metropolis Daily, Sina.com, Sohu.com, NetEase, Chutian Jingbao, Morning News, Hubei Economic Television, Wuhan Daily, etc. All-round and in-depth reports from domestic media have laid a good foundation for the comprehensive promotion of the Kangta brand in Wuhan.
·September 2005
Integration wins the future, Kangta brand’s 2006 spring and summer new product ordering meeting was grandly held in Quanzhou Hotel.
·October 2005
"Kangta Sports China Tour, Happy October Gift Packs" Kangta brand "National Day" large-scale promotion event was held grandly.
· March 13, 2006
The 12 "U-17 China Table Tennis Challenge" sponsored by Kangta Company throughout the year was signed in Beijing
· March 22--April 26, 2006
Kangta Company sponsored the "2005-06 China Men's Basketball Professional League Playoffs"
· March 2006 On the 25th
The "Chinese Badminton Team World Championship Tournament" was grandly held in Fuzhou. Kangta (Fujian) Sports Goods Co., Ltd. sponsored this event.
· May 28, 2006
Kangta Brand 2006 Hangzhou Wealth Summit was grandly held in Hangzhou.
· June 1-3, 2006
The 2006 China International Women’s Volleyball Classic (Beijing Station) was grandly held at the Beijing University of Aeronautics and Astronautics Gymnasium, and Kangta Company sponsored it with a large sum of money this tournament.
· June 8-10, 2006
The new print and film commercials of the Kangta brand were filmed in Xiamen. This is after the successful renewal of the contract between Kangta Company and Jaycee Chan. First time cooperation.
· June 14, 2006
"Believe in the Power of Rising—Kangta Brand Jinan 06 Wealth Summit" was grandly held.
·June 23-25, 2006
Kangta Company’s terminal shopping guide film was filmed in Chengdu Branch. This time Kangta Company invested heavily in completing this project, aiming to provide Create a strong terminal escort to comprehensively improve the terminal quality of the Kangta brand.
· June 25, 2006
"Believe in the Power of Rising - Kangta Brand Changchun 06 Wealth Summit" was grandly held. Through the successful convening of this summit, Kangta further deepened the The influence of the TA brand in Changchun has established the business confidence of Kang TA's partners.
·Since mid-July 2006
Kangta Company has sponsored the "2006 World Men's Volleyball League Chengdu Division" international event.
· July 24, 2006
“Believe in the Power of Rising—Kangta Brand Wuhan 06 Wealth Summit” was grandly held.
· August 12, 2006
The "10th College Badminton Championship" sponsored by Kangta Company was grandly held in Hefei.
· August 9-13, 2006
Kangta Company sponsored the "2006 National Men's Basketball League Finals";
· August 2006
In the middle of the year, Kangta Company won the honorary title of "China's Well-known Trademark".
·September 13, 2006
"The deep love grows stronger and welcomes the take-off" Kangta brand's 2007 spring new product ordering meeting was grandly held in Zhengzhou, Henan. Through this meeting, manufacturers strengthened their two-way communication between.
· November 14, 2006
The "Terminal Revolution" Kangta brand monopoly business upgrade oath and 2007 summer new product ordering were held grandly in Chengdu, Sichuan. The spirit of the meeting conveyed the revolutionary spirit Thoroughly consider and vigorously promote the construction of Kangta brand terminals.
· April 15, 2007
The "Lithuanian National Olympic Team Exclusive Supplier Sports Equipment Authorization Ceremony" was held grandly at the Wuhan International Convention and Exhibition Center. Witnessed by Xu Zengwu, Director of the Market Development Department of the Beijing Olympic Organizing Committee, Minister Counselor of the Embassy of Lithuania and others, Zubernis, Secretary General of the Lithuanian Olympic Committee, handed over the authorization letter as the exclusive supplier of sports equipment for the Lithuanian National 2008 Olympic Team to China Kang The person in charge of Ta Sports Goods Company, Kang Ta Company and the Lithuanian Olympic Committee began formal cooperation. Kangta Company will provide competition uniforms, award uniforms, accessories and corresponding financial assistance to the Lithuanian Olympic delegation at the 2008 Beijing Olympic Games.
·August-November 2007
The original cartoon sports combination version of the commercial was launched on Hunan Satellite TV.
·September 15, 2007
As the countdown to the Olympic Games heats up across the country, Kangta Company also ushered in the "Olympics are coming" 2008 spring and summer order fair
·During the Christmas and New Year holidays in 2007
The family-themed “Family Blessing Gifts, Buy as Much as You Want” promotion campaign was carried out in specialty stores in various provinces, cities and regions across the country.
·April 15, 2007
In the morning, the "Lithuanian National Olympic Team Exclusive Supplier Sports Equipment Authorization Ceremony" was held grandly at the Wuhan International Convention and Exhibition Center. Witnessed by Xu Zengwu, Director of the Market Development Department of the Beijing Olympic Organizing Committee, Minister Counselor of the Embassy of Lithuania and many others, Lithuanian Olympic Committee Secretary-General Zubernis handed over the authorization letter as the exclusive supplier of sports equipment for the Lithuanian National 2008 Olympic Team to China Kangxi The person in charge of Ta Sports Goods Company, Kang Ta Company and the Lithuanian Olympic Committee began formal cooperation. Kangta Company will provide competition uniforms, award uniforms, accessories and corresponding financial assistance to the Lithuanian Olympic delegation at the 2008 Beijing Olympic Games.
· February 26, 2008
Kangta sponsored the "Kangta 2008 Chinese Women's Volleyball International Tournament"
· April 17, 2008< /p>
The 2008 Winter Order Fair of Kangta Brand was held in Quanzhou Hotel
· April 20, 2008
The Kangta factory store was renovated with the latest image. It was grandly opened and dealers from all over the country were invited to visit.
· May 2008
The Kangta brand fully encouraged the Chinese women's volleyball team before the Olympics and sponsored the 2008 World Women's Volleyball Grand Prix series of games.
· In June and July 2008
Kangta Company successively launched terminal training sessions on business philosophy, sales skills and other aspects in Chongqing, Henan, Guangzhou and other regions.
· August 31, 2008
Kangta Company grandly held the "Kangta 2009 Spring and Summer Product Ordering Fair" at Jinjiang Baolong Hotel
· February 27, 2009
Kangta Company grandly held the "Kangta 2009 Autumn Product Ordering Fair" at Xiamen Xianglu Hotel
· Starting from June 1, 2009
Kangta brand new image advertising film officially landed on CCTV-5
· September 21, 2009
Kangta company held a grand " "Kangta Brand 2010 Q1/Q2 Futures Product Ordering Fair"
·January 1, 2010
Kangta Brand's "Slogan" advertisement was the first to land on CCTV-5, opening This is the prelude to the annual CCTV media advertising campaign for the Kangta brand.
·January 1, 2010
The latest image of the Kangta brand landed at Beijing Capital International Airport. Nearly 400 advertising spaces were deployed to enhance the image of the Kangta brand. laid the foundation.
·January 1, 2010
Quanxia Expressway outdoor advertising contract renewal.
·January 16, 2010
Completed the advertising signing ceremony with the "2010 China International Women's Volleyball Classic"
·February 1, 2010
Kangta brand's "New Year's Eve" advertisement landed on CCTV-5
·February 27, 2010
Kangta brand completed the cooperation with Xiamen International Airport Interior The renewal of the advertising contract signed a year-round advertising within the airport.
·March 1, 2010
Kangta brand's "Image" advertisement landed on CCTV-5
·March 1, 2010
Completed the advertising contract with "2010 Chinese Table Tennis Women's Team Directly to Moscow Second Phase"
·March 4, 2010
Completed the advertising contract with "2010 World Table Tennis Team" "Women's Volleyball Trophy Finals" advertising release contract.
·March 15, 2010
The 2010 Q3 Futures Conference opened at the Xiamen International Convention and Exhibition Center.
·April 3, 2010
Fully settled in Jinjiang International Shoe Expo and signed the entire advertising space in the sports shoe exhibition hall
·April 3, 2010
Completed the advertising release signing ceremony with the "2010 World Women's Volleyball Grand Prix"
·April 26, 2010
Kangta brand "Inspirational Disaster Relief" Article "Public Service Advertisement Landed on CCTV-5
·June 2010
Kangta Brand 2010 Q4 (Future) Product Order Fair Opens