After the sea fishing spread all over the country, all kinds of fake sea fishing emerged. In order to avoid the illegal behavior of other merchants, Haidilao specially registered 117 trademarks in one day. These trademarks cover all aspects of life, and all kinds of words related to Haidilao have been registered by Haidilao. Before Haidilao caught fire, there were not many hot pot restaurants similar to Haidilao in the market. Since the sea fishing has spread all over the world, various names similar to sea fishing have appeared at home and abroad. Even some names directly turned Haidilao into river bottom fishing. After the Haidilao official learned about this matter, he immediately took the river bottom fishing to court.

Most netizens pay special attention to the relationship and lawsuits between Haidilao and River bottom fishing, and most netizens think that Haidilao can win with its long-standing trademark. Unexpectedly, after investigating two trademarks and dishes, the court came to the conclusion that river bottom fishing did not make consumers misunderstand, and at the same time, the river bottom fishing official did not make a series of acts of rubbing heat. Therefore, the court ruled that Hedilao won the case. Although Haidilao lost the case, they also grew up. That is, all words related to Haidilao are registered trademarks. As long as other manufacturers are suspected of using these trademarks, Haidilao has the right to conduct legal proceedings.

This is not only the first loss that Haidilao has suffered due to the trademark incident. Haidilao will sue all kinds of unscrupulous merchants every year. According to some data, in order to maintain the reputation and operation methods of the whole Haidilao market, Haidilao officials have deliberately brought all kinds of hot businesses to court. Up to now, Haidilao has filed more than 9 lawsuits, and the content of these lawsuits is roughly that other businesses infringe Haidilao's trademark.

to sum up, I think a good brand can exert its brand effect, and other big brands will register a variety of different trademarks in order to prevent other businesses from rubbing their hands.