Almost every shopping center is equipped with shopping cards with different amounts. According to relevant statistics, in 2006, the amount of cards issued in the United States reached 80 billion US dollars, and it reached110 billion US dollars in 20 12 years. The annual output value of American gift cards is increasing at an annual rate of 10%. In 2005, Bazaar, known as the originator of gift cards, introduced this brand-new gift-giving method to China. But in the gift industry at that time, it was a great opportunity for the development of physical gifts such as small household appliances and ceramic products. This humble gift card has not been widely circulated. Because it is still in the market cognition stage, the terminal customers are relatively lacking in understanding of gift cards, and the gift department is busy with the sales of physical gifts. Gift cards are only used by some foreign-funded institutional customers with more open-minded and cutting-edge ideas. With the explosive growth of e-commerce, as well as the changes in gift-giving concepts and national policies, many gift companies have seen the potential of this new gift-giving model, and they have ignited great passion. Powerful gift companies began to lay out new gift cards, and small and medium-sized gift companies eager to break through the predicament did not hesitate to join the cooperation. Some cautious gift companies chose to wait and see, and a large number of gift card service providers rose rapidly in the industry.

If you think about it carefully, gift cards are rapidly spreading in the gift industry, which can be described as the right time, location and people. First of all, from the domestic situation, the hosting of the 2008 Olympic Games greatly promoted the development of the gift industry, but this market situation did not last, which weakened the market demand for gifts to some extent. From the perspective of the industry environment, with the popularity of the Internet, the originally closed market information is transparent, and the enrichment and intervention of traditional fields are constantly compressing the profits of gift companies, and the business environment of the gift industry is becoming increasingly severe. At the same time, with the improvement of people's living standards, there are more and more kinds and quantities of gifts, but there is no way to verify the satisfaction of customers. The traditional gift-giving methods can no longer meet the needs of modern gifts. Many gift companies are facing a dilemma and hope to find a breakthrough model to solve the development dilemma. In this context, a new gift selection model came into being.