Rockice brand clothing positioning is to meet the consumer's high-end spending power, with a low price of about 300-400 and a high price of about 2000-3000. It not only devotes itself to the design and production of outdoor down jackets, but also devotes itself to the research and development of outdoor clothes with different degrees and needs, and devotes itself to providing a certain degree of satisfaction for the various needs of outdoor athletes.

Rockice is a Danish clothing brand, which belongs to one of the outstanding outdoor brands of down jacket brands.