UNIQLO is a Japanese clothing brand. It was established in 1963 by Japan's Fast Retailing Company. It was a small clothing store selling suits. It has now become an internationally renowned clothing brand.
Masa Yanai, the current chairman and general manager of UNIQLO, introduced the hypermarket-style clothing sales method for the first time in Japan, and achieved low-cost store operations through a unique product planning, development and sales system, which triggered UNIQLO's hot sales trend.
The inner meaning of Uniqlo is to provide customers with the products they want at reasonable and credible prices by abandoning warehouse-type stores with unnecessary decoration and adopting a supermarket-type self-service shopping method.
Fast retailing Co., Ltd., which created the Uniqlo brand, was formerly an individual company in Yamaguchi Prefecture that opened in March 1949. It was changed to a joint-stock company in May 1963, and its original name was Ogori Shoji Co., Ltd. , changed to Fast Retailing in 1991.
Cheap and high-quality casual wear "UNIQLO" is the abbreviation of Unique Clothing Warehouse, which means to provide consumers with the business philosophy of "low-priced high-quality products with guaranteed quality" and has achieved amazing results during Japan's economic downturn. .
Extended information:
UNIQLO marketing activities
One of the most famous marketing activities of UNIQLO is WORLD UNIQLOCK, which is the successful occupation of Widget? by UNIQLO User desktop, mainly because it is based on the Interesting principle in the 4I principles of network integrated marketing.
base promotion. UNIQLO is a functional widget made for bloggers around the world based on its own brand. It integrates beauty, music, and dance into a tool like a clock, and uses the clock as a stage to display the brand, thus Establish a link between the audience and the brand.
On the screen made with FLASH, big numbers jumped to show the current time. Every five seconds, a five-second video appeared randomly. This video was of cute girls or Dance, go upstairs, weave ropes, move casually or to the rhythm. They are wearing UNIQLO's main clothing this season. After the five-second video, they enter the next ten-second cycle again.
Appreciate the refreshing faces of beauties and various dance poses every moment. It is interesting and impressive. Coupled with good music and unique pictures, this creative idea is really great. It’s so addictive! More importantly, you may accidentally be poisoned by Uniqlo. Beautiful women will wear different Uniqlo clothes at different times.
We also wear different clothes in different seasons. Through the small platform of the clock, the products are displayed in an all-round way, making "I hate watching advertisements" become an obsession. Blogs from 57 countries around the world are vying to let the dancing beauties "home".
There are actually many clock widgets, but this widget successfully dominates the user's desktop mainly because it is based on the Interesting principle in the 4I principles of network integrated marketing.
Baidu Encyclopedia - Uniqlo