Shuanghe, the best rice producing area in Beilin District of Suihua City, is irrigated by gravity.
Shuanghe rice is white in color, fragrant and refreshing, and is called "Maotai in rice".
Shuanghe rice, once a brilliant market, is the first choice brand in the hearts of consumers inside and outside the province. But the good times did not last long, and gradually alienated the market and the people.
Farmers produce and sell themselves, and the consumption of "tribes" is limited. Over time, beautiful girls "live" in the boudoir.
Yuan became the mayor of Shuanghe Town. He saw the innate advantages of rice and made a living rice article. He wants to do something famous.
Re-establishing the rice brand, Yuan visited the south and protected the brand, which played a special role. In September, the green food Shuanghe brand rice was registered by the State Administration for Industry and Commerce, and 10 varieties of high-quality special rice, high-quality clean rice and high-quality structured rice appeared. Subsequently, more than 60,000 mu of paddy fields were recognized as green food production bases by the state.
Autumn leaves come in spring, and it is spring seed again. The town rice processing factory signed production and sales contracts with rice farmers in Dousheng Village, Xinghe Village, Northwest Village and Xiangyang Village. This autumn, rice farmers in four villages sold high-quality rice160,000 Jin, and the town recycled it at a price 0. 10 yuan, processing high-quality rice125,000 Jin, increasing farmers' income by 2.5 million yuan.
In order to improve product popularity, Yuan brought the Shuanghe Rice Exhibition.
In October, Beijing Green Food Exhibition and Heilongjiang Green Food Week, Shuanghe rice became a hit in Beijing, attracting buyers in an endless stream, and the products were in short supply.
Seize the market, Shuanghe rice industry has become the leader. Yuan saw the future of Shuanghe rice, and also saw the internal cause of the famous brand being left out, and the sales link was "short-legged".
After the closing of the exhibition, I immediately went back to my hometown to set up the Suihua distribution office of Shuanghe Rice Industry Co., Ltd. For more than half a month, I opened the warehouse to release rice, and the citizens bought rice nearby in the urban area. 10 days later, three more distribution offices opened one after another.
Black rice, fragrant rice, glutinous rice and fragrant glutinous rice enrich the dining table of the people; Fuji Light, Camouflage, Shasha Mud, Yingguang 1 and Yingguang No.2 are crystal clear and rich in rice fragrance; Duozhen health rice and Sanbao porridge are becoming more and more beautiful with their natural, green and nutritious characteristics. Shuanghe rice was sold to residents' homes. Analyzing the market, Yuan led a group of people in the company to collect information feedback and package rice, woven bags, food bags and paper bags to meet the needs of different consumer groups. 25 kg, 12.5 kg, 5 kg, 2.5 kg, 1 kg, 0.5 kg can be taken home for tasting at any time.
In the cold winter, Shuanghe rice is like fire, and the market is red. The distribution offices in Beijing, Tianjin, Qinhuangdao, Dalian and Daqing are all in a hurry, and the phone keeps ringing. The company worked overtime to pack rice for a long trip. In the past more than a month, more than 550,000 kilograms of rice have been sold, and Yuan knows quite well. He is stepping up to open up new positions and enter Zhangjiagang, Helen, Anda, Zhaodong, Suiling and Wangkui.