In the drop-down box of Taobao homepage search, click the search box with the mouse and enter a major product category such as jeans. The drop-down box will display many of the hottest keywords recommended by default in the industry category. From these keywords, you can find some Development trends of subdivided categories. It also lets us know which style of baby the store should focus on currently.

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Put the mouse on a specific recommended hot word, and more descriptive words for this hot word will automatically pop up later. These are words that consumers often search for.

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"Are you looking for it" on the baby search page? After entering the baby search page, you can see whether you are looking for it and some popular keywords are recommended.

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Use the through train to find the title keyword, enter the through train and click on the tools on the left, click on traffic analysis, enter jeans under keyword analysis, click query, and click on promotion words Table download. An analysis of related words for this keyword will appear. The number of clicks, click-through rate, click-to-conversion rate and competition of each word can be used for reference.

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The attribute words of the baby details page can also be used as the selected path.

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The keywords that customers search for in the store. If more customers enter the store with a certain keyword, it means that this keyword is more in line with the customer's search habits. Therefore, checking the keywords used by customers to enter the store will also help with word selection and optimization of our baby titles. There is no free software that can provide this function. Today's business consultants can pay to subscribe to use this function. The traffic map in the business consultant contains a source detail, which is the collection of keywords from which customers enter the store.

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Industry category words, industry categories can be found in the category search on Taobao homepage, as shown below, the word that appears after finding your category is the current one Hot words in industry categories.

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Note:

After collecting the words, we began to organize the words, list a table, and put the words with related category attributes together for convenience Do the integration of keywords later.

The word selection must be diverse. You cannot say that all the baby titles are hot words. The best baby titles include both hot words, promotional words, category keywords, long-tail keywords and other combinations. .

For through-train keyword analysis, different stores should have different focuses. For example, newly opened stores should try to choose words with low competition and high conversion rates. For stores with higher reputation, choose words with slightly greater competition and higher click-through rates.