LOGO Through a vivid logo, customers can remember the company's main body and brand culture.

After Logo is translated into Chinese, it means trademark, but the most accurate translation should be logo. In order for a logo to become a trademark, it must first be registered by the Trademark Office. Only if the registration is successful, it is a trademark.

Trademarks are signs of different operators and other operators and have legal effect. Only after successful registration can a trademark be protected by law. The main elements of a trademark are text, graphics, tone, sound, etc., or are composed of several elements.

Modern logo has a more perfect concept, perfection, and logo promotion and application, and a complete system has been established. The biggest difference between it and trademarks is the scope included:

1. Legal protection form—— Article 2 of my country’s Copyright Law requires: “Works by Chinese citizens, legal persons or other organizations, whether published or not, shall enjoy copyright in accordance with this law.” After the logo was designed, it was protected by the Copyright Law.

Trademarks are protected by the Trademark Law, and applicants need to complete the trademark registration process through the Trademark Office.

2. The owner of the rights - the logo designer and the owner may not be the same person. An enterprise entrusts a designer to design a logo. As a commissioned work, there are two situations in which the copyright belongs to the logo: first, it belongs to the client after the commitment, and second, it belongs to the designer.

The exclusive right to use a trademark generally belongs to the trademark registrant. If the owner of the exclusive right to use a trademark wants to change it, he can do so through trademark transfer.

3. Protection period - The protection period of a logo with a copyright certificate is generally 50 years. Trademarks need to be renewed every 10 years, and trademarks can be renewed indefinitely. Compare with that. Logos are protected by law for a longer period of time.

4. Protected laws - logos are protected by the Copyright Law, and trademarks are protected by the Trademark Law.

At the beginning of the logo design, it should stand at the height of brand strategy, symbolize the diversity of brand design, and provide extended space for the sustainable development of the brand. Trademarks are an important part of the decorative interface of products and packaging. They are beautifully designed, have profound meanings, and have outstanding personalities. They can decorate products well, beautify packaging, and make customers happy to buy.

A logo can also be registered as a trademark and is protected by the Copyright Law and the Trademark Law. Likewise, a trademark can also be used as a trademark or logo.