China also has Red Bull, which is legally banned, but not absolutely banned.

The brand war between China Red Bull and Thai Red Bull is a lawsuit they have to face. A few years ago, the cooperation between China Red Bull and Thai Red Bull came to an end, causing conflicts between the two companies. However, the Chinese company Red Bull continued to use the Red Bull logo without the consent of the Thai company.

In the trademark dispute, the Chinese company Red Bull is suspected of using the trademark without the consent of the copyright owner, which has caused many negative impacts on the trademark rights and goodwill of the Thai company operated by Red Bull. In this case, the Thai Red Bull Company filed multiple lawsuits against the Chinese Red Bull Company, demanding compensation for related economic losses. Finally, in January 2018, China Red Bull lost the lawsuit, and China Red Bull was forced to stop producing and selling Red Bull. Although the sale was legally prohibited, it was not an absolute ban because the second instance had not yet been concluded.

Red Bull brand history

"Red Bull" is one of the first and most well-known energy drinks in the world. In the 1970s, the factory of Xu Shubiao, the founder of Red Bull beverage, developed a "nourishing drink" containing water, sugar, caffeine, vitamin B and other ingredients, and named it "Red Bull". Red Bull has been widely loved by Thai consumers since its launch by helping consumers stay awake and energetic during long hours of work or driving.

With the international success of Red Bull, Mr. Xu Shubiao decided to introduce Red Bull to China in order to repay his hometown. In 1993, Mr. Xu Shubiao established Hainan Red Bull Beverage Co., Ltd. in Hainan, where his ancestral home is, and Red Bull entered China. In 1995, Mr. Xu Shubiao and his family established Red Bull Vitamin Drink Co., Ltd. (joint venture) with other shareholders.

In September 2018, the joint venture’s operating period expired. In 2019, Tencel Group joined hands with local partners Guangzhou Yao Energy Drink Company and Pusheng Food Sales Co., Ltd. to launch two products, Red Bull Vitamin Flavored Drink and Red Bull Vitamin Taurine Drink, in the domestic market.

The above content refers to Baidu Encyclopedia-Red Bull