Even if the registration is successful, the new trademark still needs to cultivate the market, which is also time-consuming. It is not easy and very troublesome for companies to create a well-known trademark. Therefore, many people choose to buy some ready-made trademarks from the trademark investor audience, which saves time, and they can choose from a large number of trademarks, and the chance of outperforming the market is much greater. ’ A trademark investment practitioner told reporters that more and more companies are choosing to buy trademarks, and the huge market demand has also attracted trademark investors. In the eyes of trademark investors, trademarks are their products. However, there is currently no unified standard in the industry for how to price this product. The entire market is completely in a state of disorder. Mr. Li told reporters that basically ‘the trademark owner sets the price himself’, while the agent is like a real estate agency, ‘the client comes to place the offer and help launch it’. The reporter saw from a trademark agency (Anqing Dongfang Zhihui Brand Management Co., Ltd.) that they have recently released nearly a hundred trademark catalogs, which will indicate the registration number, trademark pattern and scope of use. As for the standard on which the price is set, the trademark agent only said: ‘It depends on someone’s need’. Some people in the industry also told reporters: "The price of a trademark is not necessarily related to the number of letters or the size of the graphic, but it may be related to the overall name." ’ According to the reporter’s understanding, according to the current market conditions, women’s shoe trademarks are generally sold for around 20,000 yuan. For example, when a reporter sees a trademark with the word "step" in it, people will immediately know that it is a shoe trademark, and the price is around 25,000 yuan. Mr. Li told reporters, "Trademarks generally appear in three forms: Chinese, English, and graphics, or in a combination. The low ones range from 5,000 to 6,000 yuan, the expensive ones range from hundreds of thousands to millions of dollars, and ordinary Basically, they are within 30,000 yuan, and this category is relatively common. 'In order to save costs, some customers may propose a plan to authorize the use of the trademark to the trademark owner. That is, they do not buy out the trademark and do not need a trademark ownership certificate. Instead, they negotiate with the trademark owner to enjoy the right to use the trademark within a certain period of time. , sign a licensing contract and file it. However, this seemingly feasible method is not very feasible in the currently unregulated trademark market. According to the reporter's understanding, if a two-year licensing contract is signed for a clothing trademark priced at 18,000 yuan, according to the current market price, the trademark owner will need to pay a usage fee of 4,000 yuan for one year and 8,000 yuan for two years. And at this price, it’s better to buy it directly. Industry insiders told reporters that even if the trademark owner allows the use, there are still certain risks in such an operation. Once the customer transfers the trademark during the permitted use period, it will be more troublesome. ‘Because during the licensing period, the customer has the right to transfer the trademark. Unless the two parties agree otherwise, it can be transferred regardless of whether the licensee agrees or not. ’ Because trademarks need to be notarized at a notary office before trading, some trademark investors joked that they were not notarizing, but were on the road to notarization. It is understood that notarization fees are generally borne by the seller, and some institutions push this fee to the trademark purchaser. 'Pong', a high-profit trademark investor, where did the idea of ??registering a trademark come from? Xiaolong told reporters that it is common that some companies are already producing and using products, but have not yet registered them, and then trademark investors register them, which is also the so-called Squatting'. How to discover these trademarks that are not registered but have products produced? Xiaolong said that this requires ‘paying close attention’. ‘After you take a fancy to it, you can check it on the Chinese Trademark Online. If you find that the other party has not registered it, register it as soon as possible.’ However, this seemingly simple operation method ‘cannot be learned in a few days.’ Xiaolong said that trademark investors must have a full understanding of the industry for which the trademark is registered, and keep an eye on industry trends and some fashionable information. It is understood that policy orientation, social hot spots, audience popularity, etc. have all become hot spots for trademark squatting. In July last year, "Gangnam Style" was released in South Korea and immediately became popular around the world, attracting the attention of many companies. Some Chinese trademark investors have also begun to pay attention to and compete for the "Gangnam Style" trademark.Some companies said that if they really need a registered trademark, they will choose to negotiate with the trademark owner. And if the price of the registered trademark is too high or can be replaced, they will choose to redesign and apply for a new trademark, but it will take more effort, time, and financial resources to cultivate it. How effective can purchasing a trademark be? Mr. Feng, a trademark investor, told reporters that the direct benefit depends on the buyer's use and promotion. ‘This is a matter of the operator’s ability and has nothing to do with trademarks. A trademark is equivalent to the name of a product. Without a name, it is difficult to promote it. If some OEM companies switch to domestic sales, are the products called OEM? Moreover, when companies release goods to the domestic wholesale market, they must have a name, and the price is at least higher than those without a trademark. ’ Another consideration when registering a trademark is: ‘If you don’t register a trademark, you can just find a name, and if it becomes famous later, someone else will register your trademark, and you won’t have the right to use it unless you pay a large price to buy it. So for better or worse, at least it has a name. 'A trademark investor sold two single-product trademarks to customers for online sales, one for women's shoes and one for men's shoes. The current sales of both single-products are more than 10 million yuan. He told reporters: 'Buy trademarks It must be worth the money. ’ However, some people in the industry pointed out that the effect of investing in trademarks should not be blindly exaggerated. He said that there are many people engaged in trademark hype, but for those who really need a trademark and apply for it, it is difficult to apply for a suitable trademark. Intellectual property rights cannot be used as a tool for some people to speculate on their interests. We hope that in the future, people who really need trademarks can apply for suitable trademarks. Regarding the recent popular collective trademarks in the Pearl River Delta, some trademark investors view it this way: "A collective is always a collective. It is better to own it yourself. If the promotion is started, the business is booming, the trademark has increased in value, and there will be no disputes, what do you want?" How to use it. 'Trademark investment competition is intensifying and profits are stimulating the enthusiasm of trademark practitioners. In order to further seize and win the market, some trademark investment companies are more focused on studying the market. A trademark investment company put forward the slogan "let customers win at the starting line" and implemented a market segmentation strategy. The relevant person in charge told reporters that its trademarks are designed according to market segments. For example, the trademarks for women's clothing are divided into intellectual, elegant, humorous, professional and other categories in terms of trademark attributes, and then they are marketed. Some designs are made directly based on the company's positioning. ‘A good standard gives you a higher starting point. ’ This kind of trademark design is unique and unique, and it is well-positioned, so it is not cheap to sell. ‘I have sold (trademarks) for hundreds of thousands, because the cost of creativity and time is priceless. ’ The reporter learned that even if customers can get discounts after being satisfied, the price of such creative trademarks is still one to two times more expensive than ordinary trademarks, and the price is basically more than 30,000 yuan. ‘It depends on whether you like it or not, and whether it’s expensive or not. A good trademark is easy to promote, easy to remember, and can also fill in the cultural connotation of the company. ’ The reporter also saw some creative trademarks with homophonic sounds. The names of the four beauties of ancient China, Xi Shi, Diao Chan, Wang Zhaojun, and Yang Yuhuan, will also be used as trademarks. ‘If Xi Tzu is not beautiful, who is more beautiful?’ said the person in charge.