Innovation and Entrepreneurship Project Plan for College Students 1
Dessert snack food has always been the favorite of female friends, so it would be good to open a cake shop in a female gathering area. It also sells birthday cakes. As long as you make your own specialties, you will definitely be loved by your friends.
1. Overview of the cake shop
1. Our shop belongs to the catering service industry, its name is "xx Afternoon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.
2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.
3. Our store requires startup capital of x million yuan.
2. Business objectives
1. Due to its geographical location in the Trade Street, the customer base is relatively rich, but there are also many competitors, especially since our store has just opened and wants to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.
3. Market Analysis
1. Customer source: Our store’s target customers are: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.
2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.
4. Business plan
1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.
2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You should take advantage of the time when there are few people in the store and sneak over to discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.
3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized that there is a certain competition strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”
4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.
5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect.
6. The cake shop can open a special leisure area and set up many unique seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.
7. After many investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season, which are very popular among customers.
8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss x in public, they will feel very respected.
9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and beverages. On the one hand, they can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.
10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success.
11. The food industry has special job skill requirements: employees must hold a "health certificate."
5. Financial estimate
Start-up assets: approximately x million yuan
Equipment investment:
1. Rent xx yuan.
2. The facade decoration costs about xx yuan (including store decoration and light boxes).
3. The investment in shelves and selling tables is about xx yuan.
4. The same clothing for two employees costs xx yuan.
5. The maximum investment in machinery and equipment: x million yuan (including a full set of equipment for making cakes). The first purchase payment: flour, cream and other raw materials, about xx yuan.
Monthly sales (average): xx yuan. According to the assessment of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach xx yuan.
Monthly expenditure: x yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about x yuan.
Cost of goods: around 30, about x yuan. Staff salary: A small shop of 10 square meters requires x cake chefs and x waiters, and the salary is xx yuan.
Water, electricity and other miscellaneous expenses: x yuan Equipment depreciation: Calculated based on 5 years, monthly profit of xx yuan per month: around xx yuan According to this estimate, the investment can be recovered in about one year.
6. Analysis of Risks and Constraints
Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more money. Financial and material resources and "gimmicks" are used to attract customers. College Student Innovation and Entrepreneurship Project Plan 2
I have lived on campus since I was in junior high school, and I am well aware of the troublesome "eating" problem, that is, the problem of food in the cafeteria. Since school cafeterias generally serve large pot dishes, although the prices are lower, they are rarely really popular among students.
1. Restaurant name
xx.
Rule description: low-key, simple, easy to remember, distinctive (the characteristics here do not mean that it directly reflects the flavor) but not weird, no more than four words.
2. Restaurant flavor
Mainly the farmhouse flavor in the xx area.
3. Estimated area of ??the restaurant
xx~xx.
4. Target city
xx.
5. Site selection requirements
1. There must be at least one medium-sized residential area within 1 mile of the surrounding area. It is best to have a certain amount of floating population around, which should be white-collar workers or renters. Target area;
2. If the conditions cannot meet the first point, the location needs to be relatively convenient for transportation, and a certain number of private cars and people with spending power can clearly see the location of the restaurant;
3. The rent cannot exceed xx yuan/m2, xx yuan/m2 is the best, and it is best to have an entrance and exit shop of about xxm2 on the first floor, and the main business area is on the second floor;
4. The restaurant itself needs to be able to park xx~xx family cars, or there is a parking lot nearby that does not exceed xxm.
The overall evaluation of the location selection is that novices should not invest too much money, so the location of the restaurant should not be in an already bustling place, but people who want to have more contacts and have spending power hope to use the flavor and characteristics of the restaurant To attract old customers, it is required to make a profit of 10,000 yuan/month in three months.
6. Restaurant layout requirements
The interior of the hall is required to be able to place xx~xx small tables or small round tables for 4 people, and xx~xx xxm2 private rooms (xxm specifications).
7. Restaurant opening budget
1. Rent: two mortgages and one rent, calculated based on xxm2, xx yuan is expected per m2, and a one-time payment of xx million yuan should be made; if there is a discrepancy in the area , in any case cannot exceed xx million.
2. Decoration design cost: xx yuan.
3. Decoration cost:
a. The exterior decoration of the facade can highlight the characteristics, conspicuousness, but not exaggeration. The cost is xx yuan;
b. Interior hall decoration The style is mainly to highlight the farmhouse flavor, and the decoration is average, but there is no peculiar smell after decoration, and the cost is xx yuan;
c. The kitchen area is xxm2, the decoration emphasizes sewage discharge and ventilation, and the cost is xx yuan;
d. There are two toilets, the men's toilet is xxm2 and the women's toilet is xxm2. Ventilation is required. There are no other special requirements. The decoration is xx yuan. If you buy the materials yourself, the total cost is estimated to be xx million yuan
4. Certificate application fees: Fire protection, environmental protection, health licenses and business licenses are required, and the cost is estimated to be xx million yuan.
5. Cost of purchasing equipment:
xxp air conditioners, xx small xxp air conditioners in the private room, ***xx yuan (central air conditioners may also be used);
b. Ten ceiling fans or wall fans, ***xx yuan,
c. Two refrigerators, two freezers, and a disinfection cabinet, totaling xx million yuan;
d. Kitchen utensils, ***xx million yuan;
e. Tables and stools, ***xx yuan;
f. Others (please see the list), *** Total xx yuan,
g. xx automatic washing machines, xx yuan
6. Other unpredictable expenses, xx yuan
8. Description of restaurant decoration style
1. The facade decoration needs to be conspicuous, prominent, not exaggerated, concise, and able to reflect its consumption level.
2. Hall description:
a. For tables and stools, use log-colored large and small immortal tables and long benches, or use large and small round tables with a relatively strong appearance, and the large and small round tables are covered with A better beige tablecloth;
b. The walls and the original pillars in the hall, which are less than about 1m2, are made of dark tiles. For decoration purposes, the self-standing pillars in the hall are mainly dark colors, and the ceiling is not completely For decoration, use spotlights, and the ceiling panels above the spotlights should be painted black. The lighting in the hall must be soft, but the lights on the desktop must be bright. (This is just my idea, the actual design shall prevail)
3. The decoration of the private room is the same as that of the lobby.
4. No other special requirements.
9. Staffing
1. Kitchen: ***xx people, xx chefs, xx assistant chefs, xx side dish cutting, xx washing staff, xx people washing/picking up vegetables.
2. Private rooms: Calculated based on xx private rooms and xx waiters.
3. Hall: xx people, 1 for every four tables.
4. Others: 1 other temporary staff (mainly used for rotation during service breaks), 1 shopkeeper.
10. Operating expenses details
1. Property management expenses: cannot exceed xx yuan/month per square meter, calculated as xx yuan/month based on xxm2***
2. Pollutant discharge fee: xx yuan/month College Student Innovation and Entrepreneurship Project Proposal 3
1. Background Introduction
The biggest problem faced by college students today is employment pressure, which is becoming more and more The severe employment situation has made many college students feel confused about their future and even do not understand the meaning of going to college. Issues such as difficulty in finding a job after graduation, high work pressure, and handling of relationships between colleagues have become the hottest topics today.
For this reason, as a new generation of college students, we have to create another path for our future life, that is, the road of entrepreneurship. At the same time, the country also strongly encourages and helps college students to start their own businesses, and provides a way for them to start their own businesses. Therefore, we should start planning for ourselves from now on, seize this opportunity, and realize our entrepreneurial dreams. Help more people in need in the future.
2. The establishment and introduction of the company
1. Company name
Mingmo Optical Supermarket
2. The establishment of the company
Mingmu Optical Shop is a soon-to-be-established optical shop. It will be opened next to Sichuan Institute of Technology within two years after I graduate. This optical shop mainly serves students. Its products are mainly medium and low-end frame glasses, including spectacle frames, spectacle lenses, and various frame spectacle accessories. It also sells contact lenses and their care solutions, X-ray films, contact lens cases, etc.
3. The company’s advantages and characteristics
Mingmoo Glasses provides you with first-class services and high-quality products.
Service items include: free computer optometry, free glasses repair, free glasses cleaning, free eye disease consultation, and expert professional optometry.
Service features: Expert optometry; advanced subjective computer refractometer; high-quality service; absolutely high-quality and affordable glasses; under normal use conditions, if anything happens within six months, it can be attributed to the product itself If the structure, production and materials are defective, we will replace it with a product of equal value free of charge (normal wear, scratches or improper use are not limited).
Technical Guarantee: If you experience any discomfort in your optics within two weeks after wearing glasses, we will re-examine you for free, and if necessary, re-fit lenses of the same brand and quality for free.
Price Guarantee: Every item you purchase from Liangjingjing is purchased directly from the manufacturer, reducing intermediate links, reducing costs, and the price is of course reasonable.
Satisfaction Guarantee: The frames you choose from Mingmo are guaranteed for one year.
3. The company’s development prospects
1. Development background
In today’s era, social competition is becoming increasingly fierce, and heavy homework has caused the number of myopia among young people to expand rapidly. Statistics prove that the number of people wearing glasses in my country has exceeded 300 million, and the annual market demand is as high as 100 million pairs. Coupled with the 320 million middle-aged and elderly people who need flower glasses and sunglasses, the market demand is extremely considerable.
On the other hand, in today's society, the trend of personalization, fashion, branding and high-end of glasses consumption is becoming increasingly obvious. Glasses are no longer a helpless choice for myopia people, but have become a fashionable accessory.
2. Development Trend
With a population of 300 million with refractive errors, how much is the demand for glasses per year based on the assumption that each person replaces a pair of glasses every six years? That is the annual demand for 50 million pairs of glasses, annual sales of 20 billion yuan xx, and an annual growth rate of 10. This is the market facing China’s glasses retail industry. Perhaps the actual situation is far more than this. According to statistics, my country’s The number of people wearing glasses is increasing every year. The frequency of glasses replacement for urban residents is about once every 3-4 years, and about once every 2-2.5 years in big cities. Based on this calculation, the current annual demand for glasses in China is far away from 6,000 More than 10,000 pairs, and these do not include the development of special glasses such as sunglasses and driver's protective glasses. Students are one of the main groups that consume glasses. According to surveys, the myopia rate among students is as high as about 80%, and the frequency of glasses replacement is also very high. About half of them replace their glasses once every six months - once a year.
IV. Market Assessment
1. Glasses Sales
The glasses sales industry is a promising industry. In the selection of China's top ten profiteering industries in 20xx, the glasses industry ranked sixth before the telecommunications industry. As the saying goes: if you sell a 20 yuan frame to you for 200 yuan, it’s a matter of favor, if you sell it to you for 300 yuan, it’s a matter of friendship, and if it’s sold to you for 400 yuan, it’s a market value. The cost price of glasses is less than 10% of the selling price, and the profits of the glasses industry are calculated in multiples!
According to industry insiders, glasses, like luxury goods, have many circulation links.
The first price increase for glasses is within the manufacturer, that is, it is no longer the cost price after the glasses leave the factory. At present, after most manufacturers produce glasses, the production workshop sells the glasses to the sales department of the factory, and the price increase within the manufacturer ranges from 5 to 12%. The sales department buys out the authorized agent and then sells it to the wholesaler. In order to reduce risks, manufacturers generally do not sell directly to stores, but sell them to optical stores through third-tier wholesalers.
Among them, every time you pass a pass, a necessary profit will be added, and the profit is generally around 20. The biggest profit is in the retail store. If a pair of glasses has a profit of 180 yuan, then the store gets more than 100 yuan.
2. Customer Characteristics
The buyer and user of glasses are usually the same consumer. The customer characteristics appear to be the unity of the buyer and the user, which belongs to personal purchasing behavior and is random. Larger, easily affected by promotional activities such as advertising. Whether it is huge profits or not huge profits. Overall, the glasses business is a promising industry and very profitable. It mainly depends on how the operator conducts business management. College Student Innovation and Entrepreneurship Project Proposal 4
For a long time, due to low living standards, domestic residents have consumed very little in small household appliances that mainly serve "kitchens" and "bathrooms". According to statistics, the current average number of small household appliances owned by urban households in China is only three or four types, while the statistics in European and American countries are as high as 37 types. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve and they pay more and more attention to "kitchens" and "bathrooms", the accelerated popularization and upgrading of small household appliances will surely create amazing market momentum. The market development prospects of small household appliances are very broad. In the next 2 to 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.
Currently there are only two types of small household appliances for bathroom heating: bathroom heaters and heaters. There are currently 376 companies producing bathroom heaters in the country. Domestic sales were estimated at 4 million units in 2001, 5.5 million units in 2002, and 7 million units in 2003, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15% (in 2004), and domestic consumers’ recognition of bathroom heaters reaches 82%, indicating a huge market space. Bath heaters have an absolute advantage in bathroom heating equipment. Among them, Hangzhou Aopu bathroom heaters had sales of 260 million yuan in 2004, ranking first in market share. At present, most of the manufacturers that produce bathroom heaters and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories. Most of them are imitations or OEMs, and their independent research and development capabilities are not strong.
In the Yangtze River Basin of my country, most residences do not have heating, and bathing and heating in winter have always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, people have a good impression of this product and the market potential is huge. Compared with the bathroom heater and heater market, the sales market of this product is at least 500-1000 million yuan. We can completely take advantage of our patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network. (The above data comes from "Consumer Daily" and China Household Electrical Appliances Association)
Second, our goal
Our goal is to produce samples and enter the market in 2006, and develop the There are 10-15 agents above the municipal level with sales of more than 2 million yuan. Sales reached 5 million in 2007 and 20 million in 2008, with profit margins maintained at 30-50.
3. Use of funds
Since this product has never been on the market before, the initial sample trial production, mold development and other expenses will be relatively large, estimated at 100,000-150,000 yuan; Various certifications, licenses, trademarks: 50,000 yuan; Company establishment, purchase of related office supplies, staff recruitment, company website, etc.: 100,000 yuan; Rent, water and electricity bills, staff salary (half a year): 150,000 yuan; Participation in exhibitions, advertising Fee: 100,000 yuan; small batch production cost (5,000 pieces): 200,000-250,000 yuan; working capital: 200,000 yuan. Total: 1 million yuan.
4. Product cost and profit analysis
In order to save costs and reduce investment risks, the initial small batch production will mainly be outsourced processing, and production equipment will not be purchased for the time being. This product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, and sealing ring. Among them, the heating plate is 7-8 yuan, the leakage protector is 12 yuan, the dry-burn protector is 1.5 yuan, the switch is 0.5 yuan, and the rest are plastic parts, priced at 15 yuan. In addition, product packaging, wiring screws, freight, etc., the total cost is 40 yuan. the following. The wholesale price is tentatively set at 80 yuan, with a gross profit of 40 yuan per unit. It is estimated that the investment can be recovered and a slight profit will be made in two years. (The above data are from the surveyed spare parts dealers, and may fluctuate downward)
5. Sales prospects
Currently, there are no similar products on the market, and there is little pressure on product sales. . It is recommended to use the existing sales network of electrical appliance wholesalers in various places for agency sales. We have contacted many merchants and have initially reached sales intentions.
6. Cooperation plan
This patent project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation methods shall be negotiated and agreed upon by both parties.
7. Raw material supply plan
Outsourced production is possible, no special requirements.
8. The future of this project
Since this product is easy to manufacture and the threshold is not high, it is inevitable that it will be copied. In addition to strengthening anti-counterfeiting efforts, continuous product upgrading is also a necessary means to expand the market. At present, we have developed two samples and are preparing to launch 3-5 new products next year. With the upgrading of products, we will be able to firmly establish ourselves in the market. College Student Innovation and Entrepreneurship Project Proposal 5
As people’s pursuit of beauty becomes higher and higher, nail salons have penetrated into the lives of beauty-loving women, whether they are attending weddings, dinners with friends, or even going out for shopping. Girls love to dress themselves up beautifully, so opening a nail salon is a good choice for entrepreneurs.
1. What is the future development trend of the nail art industry?
Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered. However, the primary model of operating solely on profiteering and speculation is no longer feasible. So, what do you rely on to attract customers? Professionalism, sincerity, and value for money. The future business development of the nail art industry will take branding, specialization, and scale as the mainstream direction.
The business positioning of nail art stores will take the following forms: strong brand management, product company's nail art service demonstration store, comprehensive nail art store integrating nail art services, and reputable store named after personal brand.
Note: The more accurate the positioning of a nail salon, the easier it will be remembered by customers. The ability to provide personalized value-for-money services is the key to success in nail salon operations!
2. Understand customer psychology and how they view nail salons?
Consumers are choosing nail salons When visiting a store, you generally pay attention to the following points:
(1) Look at the professional level of the nail shop;
(2) Look at the service level of the nail shop;
(3) Look at the environment of the nail salon;
(4) Look at the ability and reputation of the manicurist in the nail shop;
Consumers have the following requirements for nail shops:
(1) Most consumers hope that nail salons will improve their professional skills;
(2) Some people hope that the service environment of nail salons will improve;
(3) Most people hope that nail salons can improve the service level of manicurists;
(4) Many consumers hope that nail salons can improve the overall quality of manicurists;
(5) There are also some customers who hope that nail salons can improve the types of services. More than 60% of the customers are dissatisfied with the service and overall quality of our manicurists and hope for improvement. This also reflects the reasons for the loss of our customers.
How customers choose nail salons;
(1) The majority of people accept it through their own detailed understanding and personal experience;
(2) Some of them are accepted through the introduction of manicurists;
(3) Another part are accepted through the introduction of friends;
(4) Others are accepted through reading magazines, TV, and advertisements Came here for its reputation.
The vast majority of customers think that the service level of manicurists is average, which poses a challenge to our industry; whoever can satisfy the majority of customers will have the opportunity to own a huge market. This is a question that every operator must think deeply about.
3. Why is the mobility of manicurists so high?
(1) The employees are young and lack social experience;
(2) Work My skills are not high, but I want to find a better job at any time;
(3) The nail salon is too small and the environment is monotonous, and I am eager to go to a big nail salon;
(4) The boss is inexperienced and frequently changes employees' wages and commissions, giving employees a sense of distrust;
(5) New competitors are constantly emerging, with high salary levels and good store decoration environments. The materials and equipment are leading, which have a strong appeal to young manicurists.
In this industry, good stores put a lot of effort into personnel training, and they also have their own methods to retain excellent manicurists. However, in those shops that lack management and sincerity, there are still a large number of manicurists losing their jobs. There are many reasons for this. As operators, should we examine ourselves? What position do our employees occupy in our hearts? Understand what the ideal choices are in our employees' minds and how to solve the reality. the most fundamental question.
4. What does the most popular nail shop service look like?
(1) In a nail shop, the skills and services of manicurists and manicurist assistants should be consistent with those of customers. The needs are well coordinated. No matter which store it is, creating a good service environment requires the active cooperation of all employees.
(2) Every manicurist must know his or her job well and be able to complete it well.
(3) Both customers and manicurists have very reasonable expectations. Customers do not expect manicurists to be their slaves and can order them however they want; employees also do not get upset and often think about Change boss or raise salary or something.
(4) Manicurists can accurately grasp the needs of customers and build customers' trust in themselves, thus making customers believe that this is a professional manicure shop.
(5) Every manicurist should believe that the services she provides to customers are what customers need and are beneficial to customers, rather than thinking that they are defrauding customers of their money.
Sincerity is not only a manicurist’s performance to his clients, but also a credibility established by every manicurist on his character, and every manicurist is a witness to the boss’s personality and conduct. , they therefore judge and choose their own future. From this point of view alone, if a nail salon has a large turnover of employees, there is either a problem with the ability of the owner of the nail salon or a problem with the owner's character.
(6) Manicurists must learn to communicate effectively with customers. While learning effective communication skills, they must also learn to think from their perspective and understand their needs from the customer's perspective, so as to truly Meet customer needs.
(7) A relationship of trust and conviction should be maintained between the manicurist and the customer. The affection and enthusiasm shown by manicurists to their customers can only make customers trust them. In fact, this is also a professional attitude. Most manicurists can achieve this. However, our customers still need us to communicate in the process. Showing a professional side will make customers feel convinced.
However, it should be noted that if the customer and the manicurist are too friendly, the customer will lose the distance from the manicure shop, making it impossible to negotiate the price, and at the same time, we will lose our professionalism. Therefore, we must improve our professionalism and let customers pay for our professionalism.
(8) Nail salons should have their own values ??and cultural norms, and all manicurists should understand and understand the goals and direction of the company's operations and services.
(9) Nail salons must have an accurate and unique business positioning, so that the company can remain invincible in the competition.