In the childhood memories of Chinese people, there must be an impression of the brand "Very Coke". During childhood, "Very Coke", which was cheaper than Coca-Cola and other drinks, was deeply loved by children. However, as times change, "Very Coke" can still be seen on the market, but its market share has become very small. In 2001, Very Coke's market share reached 12%; during 2006-2007, Very Coke's market share reached 16%-17%, and even reached about 30% in second-tier cities.

Fenhuang Coke was definitely very popular in the 1980s, mainly because it tasted so good. Needless to say, Jianlibao was very popular back then. Later, as Coca-Cola and Pepsi-Cola entered the Chinese market one after another, and new domestic beverage brands continued to emerge, Jianlibao’s upward momentum began to slow down. In the end, due to financial constraints, Jianlibao was unable to develop its brand and channels, and it fell into decline.

Sunshine Ice Tea is China’s first carbonated black tea drink and also the first tea drink. Rising Sun Ice Tea was born in 1993. Thanks to the innovation of the beverage brand and through heavy investment in marketing and advertising, it was quickly known to the majority of consumers. In 2001, Rising Sun Ice Tea reached its peak. With its dominance in the field of ice tea status and was selected as a well-known trademark in China.

I believe people across the country are familiar with Huiyuan Juice. This once dominant juice brand, on January 18, just before the Spring Festival this year, the Hong Kong Stock Exchange officially delisted Huiyuan Juice. For consumers, the word Huiyuan Juice seems to have been sealed in their memory for a long time. The news of its sudden delisting not only made many consumers lament the impermanence of the world.