To identify the authenticity of FILA clothes, look at four aspects: logo details, wash labels, zippers and tags, and wash labels.
1. Look at the difference from the details of ILA's clothing logo
FILA's brand embroidery logo usually has two formats, one is as shown in the picture above, the background color of the frame is intensive needlework In the shape of a ribbon, there is a circle of closed embroidery thread on the edge of the letter F, and the overall embroidery mark is delicate and tight.
The second type of FILA embroidery logo is more common. As shown in the picture above, the background color in the frame is relatively sparse knitted embroidery thread. The embroidery of the letter F is raised and full and round. .
Both brand embroidery logos are genuine. Please note that the length of the upper horizontal line of the letter F should be slightly larger, and the font format should be neat and rounded.
The fake Fila brand embroidery logo has different styles, as shown in the picture above.
The edges of the letters are not rounded enough, they are positioned too close to the side, and they are connected to the border.
Second, look at the difference from the washing labels of FILA clothes
The shape of the collar and the stitching margins are even and detailed.
The Fila brand is positioned as a mid-to-high-end brand. The collar, cuffs and trouser legs are all the focus of workmanship details.
Third, look at the difference from the zipper of FILA clothes
The picture above shows the details of the zipper puller of FILA sweatshirt. The customized YKK zipper feels smooth and the zipper puller has a clear metal texture.
The ykk format on the back of the fake zipper puller is prone to errors, and the feel of the zipper is also much worse.
Fourth, look at the difference between the tags and wash labels of FILA polo shirts
The spare buttons of the wash labels of genuine fila clothes are not only consistent with the buttons of the clothes, but also have many fixed stitches on the wash labels. The stock is very strong.
The wash labels of fake products are prone to missing spare buckles or incorrect formats. As shown in the picture above, the wash labels of fake fila clothes only randomly print a small amount of information such as the brand logo and style number.
Extended information:
FILA is one of the top ten sports brands in the world. It is mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga, and racing.
The bright and bold design style, outstanding elegance and unique product functions make FILA unique in the world's top sports brands and famous all over the world.
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The brand was founded by the FILA brothers in BIELLA, Italy in 1911 and has a history of more than 100 years.
In the 1970s, FILA expanded its sportswear business in line with its diversification strategy.
In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, ultimately establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury. .
Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila.
So the trademark with the letter f as the main element came out, and was greatly appreciated by the Italian boss of Fila.
This letter f is very creative, using beautiful and plump geometric patterns, which has a strong artistic beauty and is consistent with Italy's long-standing artistic atmosphere.
Therefore, to this day, fila still has no plans to change its trademark.