From the time-honored Beijing Neiliansheng Shoes Co., Ltd.

Neiliansheng was founded by Zhao Ting in the third year of Xianfeng in the Qing Dynasty (1853). The front store and the back factory are self-produced and sold. Zhao Ting is from Wuqing County, Hebei Province. He has been an apprentice in a boots and shoe shop in Dongsi Archway since he was a teenager. Learn a good trade.

After he left the army, he received the help of General Ding, an official of the Qing Dynasty at that time, raised ten thousand taels of silver, and opened Neiliansheng boots and shoes store in Dongjiaomin Lane. He named it Neiliansheng, which means "big Nei". Sheng means that if you wear the boots here, you can get a three-level promotion. After Liansheng opened, the business was very prosperous. There is an endless stream of people, including civil and military officers, officials of all sizes, who come to Neiliansheng to order and buy court boots.

The boots it makes are made of authentic materials, exquisite workmanship, and look good and comfortable to wear. At that time, the black satin produced in Nanjing was of the best quality. It was thick, black and shiny, durable and lint-free, but it was expensive. Nei Liansheng is not afraid of spending more money, and also specializes in buying black satin from Nanjing. The soles of the boots made by Neiliansheng are 32 layers thick, but they are thick but not heavy.

The black satin upper is thick in texture and black in color. If it's stained with dust, brush it gently with a large velvet shoe polisher and it will be clean and shiny. Such boots are comfortable to wear, light and silent when walking, making them appear stable and elegant. Every time Nei Lian Sheng orders a pair of boots, they measure the size and try them on until the customer is comfortable and satisfied with the fit.

Extended information

Brand Story

As the old saying goes: "Look at your shoes first." Beijingers go out without a pair of good shoes. . When the soles of your feet are strong, your face will be bright. Where can I buy good shoes in old Beijing? Inline upgrade. In those old days, foreign rickshaw drivers wore Nei Liansheng shoes, and court officials wore Nei Liansheng court boots. Even the last emperor of the Qing Dynasty wore Nei Liansheng shoes when he ascended the throne and sat in the palace. dragon boots.

Old Beijingers have a saying: Horse Juyuan is on the head, Neilian Sheng is stepped on under the feet, the eight auspicious things are worn, and the four constants are wrapped around the waist. The "stepping on Neiliansheng" mentioned here means that being able to wear shoes made by Neiliansheng is a way of showing off one's status.

The store was built in 1853 AD (the third year of Xianfeng in the Qing Dynasty) by Zhao Ting, the founder. The name of the store is Nei Liansheng. "Nei" refers to the palace, and "Liansheng" indicates to customers to wear the clothes. The court boots made in the shop can lead to a prosperous official career in the court and can be upgraded to three levels in a row.

"The idea of ??meditating on the sedan chair was the market positioning at that time. The location was chosen in Dongjiangmi Lane, Beijing (today's Taiji Factory). It changed its location several times. In 1956, after the company became a joint venture, it moved to Dashilar. Commercial Street.

The head office of Beijing Neiliansheng Shoes Co., Ltd. is located at No. 34, Dashilan Commercial Street, Qianmen. It is famous both at home and abroad for its production of mille-layer cloth shoes. It is currently the largest in China. A manufacturer of handmade cloth shoes that sells both retail and wholesale products. The company is a joint-stock enterprise.

The registered trademark "Neilian Sheng" is written in Guo Moruo's handwriting.

Baidu Encyclopedia - Beijing Nei. Lian Sheng Shoes Co., Ltd.