Zhejiang Jiaxing Wufangzhai Group can be described as "pleasantly surprised". What is surprising is that someone maliciously registered the trademark "Wufangzhai", which made the company waste a lot of manpower, energy and financial resources. Happily, the trademark Wufangzhai was once again ranked 22nd in the brand value list of "China Time-honored Brand" with a brand value of 498 million yuan. "Wufangzhai" can be described as a city card in Jiaxing, Zhejiang Province. In June 24, "Wufangzhai" was recognized as a well-known trademark in China by the State Administration for Industry and Commerce, thus becoming the only national famous brand in Jiaxing.

Xu Wei, deputy director of the president's office of Wufangzhai, told the reporter that since the trademark of Wufangzhai was officially registered in 1988, with the expansion of market and brand awareness, the company has continuously increased its trademark protection. Since 1996, the company has successively registered the trademark "WUFANGZHAI" in the food category of 29-33, and also registered defensive trademarks such as "Wufangzhai". In addition, it has registered the trademark of "Wufangzhai" in more than 3 countries and regions such as the United States, Japan, Canada and the European Union to protect its export market. After the establishment of the group, the company applied for the registration of the "Wufangzhai" trademark in real estate, advertising decoration, property, agriculture and other related goods and services involved in the group. By the end of 212, the company had successfully registered 35 "Wufangzhai" and related trademarks in China. At the same time, the company also entrusted the city's industrial and commercial departments and professional trademark offices to "monitor and warn" the brand market.