The Chevrolet trademark represents a patterned bow, and Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet. It symbolizes the generosity, style and style of Chevrolet cars.
Hung on its various brands of cars. Nearly a hundred years later, in 2011, after nine minor changes, the bow tie logo will officially undergo its tenth adjustment. Compared with the ninth generation logo that was launched in 2004, its metal edge is exaggerated and extended. , the metal surface of the LOGO seems to have faint traces of being folded in half. This combination makes it easier to integrate with the car body.
In 1908, General Motors founder William Durant discovered an interesting pattern on the wallpaper of a French hotel during a trip around the world. He thought this pattern could be used as a car sign. Later, this "gold tie" pattern evolved into the logo of Chevrolet cars that sell well around the world.
It was William Durant who changed the design of Chevrolet products, gave Chevrolet a new definition, and made Chevrolet a huge success.
In the summer of 1909, Mr. William Durant invited the renowned Swiss racing driver and engineer Louis Chevrolet (Louis Chevrolet) to help him design a car for the masses. But the cars manufactured by Louis Chevrolet were large, expensive, and similar to European racing cars, and they did not sell well.
William Durant realized that they needed to compete with lower-priced cars and increase sales, so they switched to a simpler and more economical design. But he kept the Chevrolet name because he liked the pleasant sound of "Chevrolet".
In 1912, the first Chevrolet sedan, the Little Four, was launched in Detroit. In 1917, the "490" sedan priced at $490 successfully helped Chevrolet increase sales to 190,000 units.
In 1927, Chevrolet grew into one of the car brands in the United States with annual sales of more than 1 million units. In 1965, Chevrolet became the first American car company to produce more than 3 million vehicles annually.
Chevrolet’s 100 millionth car was born in 1979. During this period, Chevrolet once created the industry myth of "selling a new car every 40 seconds".
In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. In other words, there was one Chevrolet for every 16 new cars sold that year.
Chevrolet's impressive achievements are largely due to the value contained in its products and the world's cutting-edge technology. Many of the technologies used in today's cars stem from Chevrolet's pioneering work at that time.
For example, it was the first to adopt electronic ignition, and was the first to be equipped with a car radio and an automatic transmission. Its innovative design also includes: electric brakes, electric windows, electric seats, advanced high-power V8 engine, airbags and more.
Not only that, Chevrolet's most innovative product concepts and brand culture have been deeply integrated into American life. In the United States, Chevrolet sedans are affectionately called "CHEVY", and "CHEVY" means "chasing" in English. She makes Americans feel friendly, warm and trustworthy.
"CHEVY" has become an American favorite like baseball, hot dogs, and apple pie. Chevrolet not only allows them to enjoy life easily, but also makes them proud of Chevrolet.
Today, Chevrolet's brand personality has condensed into a cultural complex. This unique Chevrolet "complex" has been publicized all over the world due to its successful integration into local culture, successfully achieving the unification of localization and internationalization of the brand.
In the long history of more than 90 years, Chevrolet has always maintained this style, and its market footprint has spread to 70 countries so far. The legend of Chevrolet has added endless color to the lives of ordinary people in all eras.
As the largest brand under the General Motors Group, Chevrolet can be regarded as the most successful automobile brand in the world based on cumulative automobile production to date. It topped the U.S. sales charts.
Its model range is very wide, from small sedans to large 4-door sedans, from vans to large pickup trucks, and even from off-road vehicles to sports cars, any type of vehicle that consumers need is available. Find a matching model in Chevrolet. Since the launch of the first product in 1912, total sales have exceeded 100 million units.
Its market covers 70 countries and once set a record of selling a new car every 7.2 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand under General Motors, Chevrolet has strong technical and market resources.
Since February 2005, the former South Korean Daewoo models have also been replaced with Chevrolet's gold bow tie in Europe. This Korean automaker has also been owned by General Motors, and under it there are Matez ( Matiz, Kalos, Lacetti, Nubira and other best-selling models.
Some of these models are also very popular in China, such as Matiz - known as Spark in China, and Kalos - known as Aveo in China. The new Sail was launched on January 11, 2010, and the new Chevrolet Sail hatchback was launched on June 1, 2010. The classic brand "Sail" received a perfect new life.
In the long history of more than 100 years, Chevrolet has always maintained the honor of being the world's most innovative automobile brand, and has expanded its business from the United States to all parts of the world, including China. The spirit conveyed by Chevrolet's shining name - innovation, commitment, quality and value - has stood the test of time over the years.
Today, as General Motors’ consistent commitment to Chinese consumers, and as evidence of General Motors’ China localization strategy, General Motors will introduce more of its world-best-selling new models into China and strive to expand a richer range of products. Chevrolet Product Line.
With reliability, versatility and excellent cost performance, I believe that Chevrolet in the new century will have longer-term development in China. With the continuously enriched product portfolio and the gradually expanding network, Chevrolet will Chinese consumers who are confident, pragmatic, positive and looking forward to a better life in the future bring more value-for-money choices and life enjoyment.
In 1910, Mr. William Durant, the founder of General Motors (GM), invited the renowned Swiss racing driver and engineer Louis Chevrolet to help him design a Cars for the masses.
At that time, General Motors was just a newly established small business, decades away from becoming the world's largest automaker.
The name "Chevrolet" is taken from the surnames of the Swiss racing driver's three brothers, namely Louis Chevrolet (the eldest), Arthur Chevrolet (the second), and Gaston Chevrolet (the third). ). Its graphic trademark is an abstracted bow tie, which symbolizes the generosity, style and style of Chevrolet cars.
On November 3, 1911, Chevrolet Motor Company was born. The first Chevrolet car -- the classic six -- was launched in Detroit in 1912. This is a five-passenger station wagon with many standard features.
It even comes with a toolbox. Its disadvantage was that the price was too high, namely US$2,150, which was a large amount at the time and only the rich could afford it. Despite this, Chevrolet sold 2,999 classic six cars in 1912. Some models
In 1914, Chevrolet launched its first four-cylinder car, Chevrolet Fours, which quickly became popular among American drivers. The 490 sedan, priced at $490, was more successful and helped Chevrolet increase car sales to 190,000 in 1917.
Since then, Chevrolet has maintained a strong momentum of development, and soon established factories in four cities in the United States and established a nationwide retail system.
In 1918, the first year after being acquired by General Motors (GM), Chevrolet sales exceeded all other GM brands and remained so for most of the 20th century. Such advantages.
In 1918, Chevrolet began manufacturing trucks. The first product was a light truck designed on the 490 car platform.
By 1920, Chevrolet sales reached 150,000 vehicles, accounting for 39% of GM's total sales. During the 1920s, Chevrolet pioneered several concepts.
For example, users could be allowed to select a car body type, change the car model once a year, and add other colors to the regular black. In fact, black was eventually abandoned, while blue and green became the dominant colors. More and more companies came to rely on these rugged vehicles, triggering a boom in American truck production.
In 1927, Chevrolet finally surpassed its rival Ford Motor Company in sales. A year later, Chevrolet sales exceeded 1 million vehicles for the first time.
In 1934, Chevrolet became the first automaker to introduce an independent front suspension system, which greatly improved ride and handling performance and greatly reduced tire wear.
Because the roads at that time were still mostly bumpy, consumers loved this new technology. At the same time, the Suburban Carryall model with innovative technology was launched in the 1930s, which was the predecessor of today's full-size SUV. By the late 1930s, Chevrolet had achieved "someone buys a Chevrolet car every 40 seconds every day."
Extended information
Chevrolet was founded on November 1, 1911. It is one of the car brands with the largest number of cars in the United States. As a trustworthy, young and energetic international automobile brand, Chevrolet has always been committed to bringing excellent products and professional and efficient services to Chinese consumers with its brand personality of trustworthiness, confidence, wisdom, willingness to perform, and youthful vitality. the happiness and pride of the person.
This is one of the choices of many people who want it.
As the largest brand under the General Motors Group, Chevrolet can be regarded as the most successful automobile brand in the world based on cumulative automobile production to date. It topped the U.S. sales charts. It has a wide range of models, from small cars to large 4-door cars, from vans to large pickups, and even from off-road vehicles to sports cars. Any type of car that consumers need can be found in Chevrolet. car model.
Since the launch of the first product in 1912, total sales have exceeded 100 million units. Its market covers 70 countries and once set a record of selling a new car every 7.2 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand under General Motors, Chevrolet has strong technical and market resources.
On November 3, 1911, Durant and Chevrolet partnered to establish the "Chevrolet Motor Company" named after the designer. In early 1912, Chevrolet's first batch of six classic models successfully rolled out of the Detroit Depot.
Unfortunately, the good times did not last long. Louis Chevrolet had always dreamed of producing high-quality sports cars, but Durant had long recognized the inevitable development trend of automobile popularization, and he insisted that the company take the low-cost car route.
As a result, the two sides refused to give in to each other, and the conflicts in business strategies gradually intensified. In 1913, Louis Chevrolet had to leave his company. But his name "Chevrolet" has remained forever.
Under the management of business wizard Durant, Chevrolet developed rapidly and soon became a famous automobile brand in the United States. Louis also adhered to his ideals and founded the Frontenac Automobile Company in 1914, which specialized in producing high-end sports cars.
At first, the sports cars produced by Frontenac were very technical, using a large amount of aluminum and even applying rear axle differential lock technology. Louis Chevrolet teamed up with the Stutz Motor Company to create the first production Frontenac car, which became a masterpiece of the American automobile industry in the 1920s.
Louis's interest gradually turned to the field of industrial design and founded the "Chevrolet Aerospace Car Company". After many twists and turns, he finally returned to the Chevrolet automobile factory in Detroit. This time, Louis embarked on the career he dreamed of when he was young - mechanic.
Reference: Chevrolet’s Baidu Encyclopedia