In 1903, the icon designed by Mercedes-Benz Motor Company adopted the design style of "ORIGINAL BENZ" letters and a gear-shaped outer ring.

The word "ORIGINAL" means original and novel, which means that Mercedes-Benz produced the world's first car, thus completely redefining the way people travel. The mechanical feel of the gear-shaped outer ring is reminiscent of the stability of industrialized and standardized production cars.

In 1909, Mercedes-Benz changed its logo to a new one. The new logo was streamlined to only the four letters "BENZ", and the gear-shaped outer ring in the old logo was replaced with a laurel wreath.

In many motor sports, a laurel wreath is awarded to the winning driver. The use of laurel wreaths in the new trademark was directly related to the company's outstanding performance in motor sports at that time.

Before using Mercedes, Daimler's first legally protected trademark began in 1899, using the three letters "DMG" to form a trademark pattern.

The name of Daimler is "Diamler-Motoren-Gesellschaft". The company proposed to use its company abbreviation "DMG" as a trademark and received approval. From then on, the "DMG" trademark was officially launched.

In 1902, Daimler Motor Company officially registered "MERCEDES" as a trademark. The trademark pattern is a simple oval and Mercedes' English arrangement. There is no decorative meaning, emphasizing the application of geometric figures.

The "MERCEDES" in the logo is taken from the name of Emil Jelinek's beautiful daughter. Jelinek was a major investor in Daimler at the time and the Austrian consul in Nice, France. "Mercedes" means lucky in Spanish. Unfortunately, this beauty died in an unfortunate marriage at the age of 40, but the trademark named after her has been passed down.

In 1909, Daimler Motor Company applied to register the "three-pointed star" as the logo of the car, which was placed on the upper part of the radiator cover instead of the original letter trademark.

This logo comes from a letter Daimler wrote to his wife. He believed that the star he painted on his family's house would bring him good luck.

At that time, Daimler was looking for a trademark that could match "MERCEDES". Daimler's son thought of the lucky star his father had drawn personally, and he used this three-pointed star as his logo from the beginning. New logo. This three-pointed star also symbolizes the development of Daimler Automobile Company in three directions: sea, land and air.

In 1916, Daimler Motor Company added a circle around the original three-pointed star trademark, with four small stars inlaid above the circle, and "MERCEDES" below. words, and a new three-pointed star trademark was registered.

This new version of the Mercedes logo is also the prototype of the future Mercedes-Benz logo.

In 1926, Daimler Motor Company and Mercedes-Benz Motor Company merged to form Daimler-Benz Motor Company. The new company's car trademark is designed by merging the car trademarks of the two original companies.

In terms of content and style, the new logo combines elements from the two companies’ respective logos before the merger. On the premise of retaining the circle and three-pointed star design in the Mercedes logo, a laurel wreath from the Mercedes-Benz company logo was added to the circular frame outside the three-pointed star, and the English words "MERCEDES" and "BENZ" The letters are also placed at the upper and lower ends of the circular border.

In 1933, Mercedes-Benz designed a "simplified version" of the logo. This logo did not have any text, but simply retained the three-pointed star plus a circle. The three-pointed star is obviously much longer than the previous one.

In order to comply with the requirements of simple design, this new trademark removes all the complex elements of the original trademark and simplifies it into a three-pointed star shaped like a steering wheel.

In 1989, Daimler-Benz reorganized and established a new Mercedes-Benz Automobile Co., Ltd. The trademark was also adjusted accordingly, replacing the black three-pointed star in 1933 with It becomes a three-pointed star with a metallic texture and has been three-dimensionally processed.

This logo is still in use today. The metallic three-pointed star reflects Mercedes-Benz's fashionable and simple style that keeps pace with the times. The metallic texture reflects Mercedes-Benz's tradition of focusing on quality.

Behind the shining three-pointed star logo of Mercedes-Benz, both Mercedes-Benz and Daimler have gone through a century of time. They have not only withstood various tests of the times, but have also become Today, it is the leading brand in the automotive industry.