LARGE is a shop and street clothing brand from Los Angeles, USA. Its street brand has a history of 22 years in the United States. Its brand name contains two meanings: "Generation X" and "Live Big".

199 1 year, Adam Silverman and Eli Bonerz (both graduated from Rhode Island School of Design) invested by their good friend Mike Diamond (Beastie 165438+ October Boys).

A fashion clothing store called X-Large opened on Vermont Avenue in Los Angeles. XLARGE uses orangutans as its LOGO because Eli Bonerz, one of its founders, has a soft spot for BEN DAVIS' products, so he invited friends to design a LOGO based on BEN DAVIS for his brand.

Now the XLARGE gorilla Logo was born.

Extended data

Brand story: XLARGE is a trendy brand with a history of 22 years in the United States. It is famous for integrating young pop culture such as skateboarding, rave and hip hop into another unique multifunctional costume. XLARGE opened its first store in 199 1, and now it has developed into a network of stores all over the world, and even opened a series of women's X-girls, which has become the sought after object of skateboarding fashion.

XLARGE brand meaning: XLARGE has two meanings, namely "Generation X" new era and "Living Large" new dress life attitude; At the same time, it symbolizes XLARGE's unique oversized loose denim series.

Coupled with the rise of hip-hop, rave, jazz-funk and club scene culture, and the release of the album "Check Your Head" by the same generation of rock master Beastie Boy, there is a rock hip-hop style in Los Angeles.

For example, with the popularity of other rock groups Cypress Hill and House of Pain, XLARGE not only established a unique brand style and its own brand series, but also became a symbol of image and established the leading position of fashion clothes in Los Angeles.

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