Chanel (chanel) brand archives:

(1) Founder: Gabrielle Chanel Chanel (2) Registration place: Paris, France (1913)

(3) Designer:

1913-1971, gabriellechanel (Gabrielle Chanel)

Since 1983, karllargerfeld (Karl Lagerfeld) (4) Brand Line: Chanel Chanel (5) Category: Opened millinery and fashion shop to make clothing in 1913; developed various perfumes from 1921: such as No. 5 perfume and No. 22 perfume in 1921, Cuirderussie perfume in 1924, 1970 No.19 perfume of the year, cristalle perfume in 1974, coco perfume in 1984, egoiste men's perfume in 1990, allure perfume in 1996; in addition, there are various accessories, cosmetics, leather goods, watches, jewelry, sunglasses Glasses and shoes assorted accessories.

Brand Identification:

① The double C can be easily found on the buttons of Chanel clothing or the buckles of leather goods. It is easy to find the design of the overlapping double C of cocochanel. logo, this is the "spiritual symbol" that makes chanel fans crazy.

②Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond pattern has gradually become one of Chanel’s symbols and is constantly used in Chanel’s new models. On clothing and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series. The metal watch bands of k gold and stainless steel were even shaped into a three-dimensional "diamond pattern".

③Camellia: Chanel has a special liking for "Camellia". Now for the whole world, "Camellia" has become the "national flower" of Chanel Kingdom. Whether it is spring, summer or autumn or winter, in addition to being designed into camellia ornaments of various materials, it is also often used in the fabric patterns of clothing.

Brand name: christiandior (Christian Dior)

Brand profile: Founder: christiandior Christian Dior Registered place: Paris, France (1946) Designer:

1946-1957, Christian Dior

1957-1960, Yvessaintlaurent (Yves Saint Laurent)

1960-1989 Years, marcbohan(Mark Bohan)

1989-1996, gianfrancoferre(Gianfranco Ferre)

After 1996, johngalliano(John Galliano Brand line: Christian Dior Christian Dior: haute couture, haute couture, categories: haute couture, haute couture, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc.

Brand story:

The Dior brand has always been synonymous with gorgeous women's clothing. The Camale evening dress with a large V-neck, the multi-layered fur that can be freely matched, etc. are all designed by the talented design master Dior. Its elegant narrow skirt has always enabled the wearer to walk freely, reflecting elegance. The perfect combination with practicality. The revolutionary nature of the Dior brand is also reflected in its commitment to the understandability of fashion; the use of high-end and fine fabrics such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. The workmanship is even more exquisite.

After 1957, Dior is still synonymous with luxury and elegance. The second-generation designer Saint Laurent introduced Dior to Moscow in 1959 and launched Dior's new series---the slim series. The third generation heir, Marc Bohan, created the Miss Dior series, continuing the spirit and style of the Dior brand and carrying it forward. In 1989, the Dior brand was designed by Italian designer Ferre. His arrival incorporated new rigor and elegance into Dior's traditional more exaggerated and romantic style. Today's Dior company is managed by the LVTH Group; in 1997, the young British designer Gary Arnold was pushed to the front desk of Dior to this day.

After entering the 1990s, the Dior brand's category range includes not only high-end women's clothing and high-end ready-to-wear, but also perfumes, furs, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.

For decades, the Dior brand has continued to create "new opportunities and new love stories" for people. In the process of rebuilding Paris as the world's fashion center after the war, Dior made an indelible contribution

Brand name: Gucci

Brand profile:

(1) Type:

Haute couture (2) Founder:

Gucciogucci (gucciogucci)

(3) Registration place: Florence, Italy (1923) (4) Designer:

1923-1989, Guccio Gucci 1989-1992, Richard Ambertson (Richard Lamberson), fashion design and creative director 1990-1991, dawnmello (Don? Mello), American designer 1994, tomford (Tom? Ford) (5) Brand line: Gucci Guzi (6) Category: clothing, leather shoes, watches, home accessories , pet products, scarves and ties. In 1975, the Gucci Perfume Department was established and launched perfume products.

(7) Target consumer group: upper-class women, movie stars (8) Address: 73viatornabuoni, florence, ltaly

Brand legend:

Gucci legend since karl Since Lagerfeld took over Chanel, the most fascinating and shocking story is the story of Tom Ford taking over Gucci. Before Tom Ford was appointed as creative director in 1994, the Gucci family was already in trouble and on the verge of bankruptcy due to poor management...

Fashion Essentials: Gucci

Although Fashion brands are dazzling, but Gucci’s style has always been favored by business people. It is fashionable yet elegant. The clothing of this Italian brand has always been simple in design, especially this season’s men’s clothing, with novel tailoring and full of eighteenth-century majesty. The Nigerian style is combined with the colors of cowboys, space and rock stars, making it bold and uninhibited, exuding endless charm.

The contemporary legend of the Gucci Kingdom

In the fashion kingdom of Gucci, there is Tom Ford, the young and talented designer who is most favored by the global media, and more include Madonna, Mariah Carey, Gurney Sparrow, Elizabeth Hurley, Brad Pitt, and Tom Hanks and his wife are the strongest movie star die-hard fans.

Brand name: versace Versace

Brand profile:

Type: high fashion, high-end ready-to-wear Founder: Gianni Versace (gianni versace) Registered place: Milan, Italy (1978)

Postal code: 20121 Address: via ges 12.milano.italia, Milan, Italy Designer: Gianni Versace Donatella Versace Style overview:

The famous Italian clothing brand Versace represents a brand family and a fashion empire. Its design style is distinctive and is a symbol of avant-garde art with unique aesthetics. Among them, the most charming ones are the gorgeous and imaginative styles that display the characteristics of the Renaissance. These styles are sexy, beautiful, full of femininity and brightly colored. They not only have operatic hyper-realistic magnificence, but also fully consider wearing comfort and properly displaying the body shape.

Versace’s clothing is far from as stiff and avant-garde as it looks. Women's pants and leather women's clothing decorated with metal objects and glitter create a female image between a female fighter and a succubus. Embroidered metal mesh structure weaving is a representation of Deco art. Variations in black and white strips recall the style of the 1820s. The rich and varied wrappings are reminiscent of designer Viognier and North African style.

The bias cut is the most powerful and valuable attribute of Versace's design. The gem-like colors, smooth lines, and the asymmetric collar produced by the bias cut have endless charm. It uses noble and luxurious fabrics and uses bias cutting to create a clever transition between rigid geometric lines and soft body curves.

In terms of men's clothing, Versace brand clothing also wraps leather garments to create a bold, majestic and even a bit slutty silhouette, while being slightly looser in size and feeling comfortable, still using diagonal and asymmetrical techniques. The broad shoulders and subtle detailing suggest some kind of science fiction, and people call it a futuristic design. Lines are very important to Versace clothing. Suits, skirts, coats, etc. are all marked by lines, which express the female body sexyly.

Brand name: Giorgio Armani (giorgio Armani)

Brand profile:

Founder Giorgio Armani (Giorgio Armani) was born in Italy in 1934 and studied medicine and photography major, worked as a menswear designer in Cerruti, and founded Giorgio Armani in 1975. He has won the Naimen-Marcos Award, the Woolmark Award, the Life Achievement Award, the International Society of Designers of America Award, and the Kuti Shaq Award.

Giorgio Armani is now the largest-selling European designer brand in the United States. He is famous for his use of new fabrics and excellent production. In terms of design style, they are neither trendy nor traditional, but a good combination of the two. Their clothes rarely seem to have anything to do with fashion. His flagship brand Giorgio Armani is aimed at the wealthy class, while Mani, Emporio Armani and Armani jeans are aimed at ordinary consumers.

Official website:

Brand name: Hermes

Brand introduction:

Let all products be exquisite and beautiful. Impeccable is the consistent aim of Hermès. Hermès currently has 14 series of products, including leather goods, bags, silk scarves, men's and women's clothing series, perfumes, watches, etc. Most of the products are carefully made by hand. No wonder some people call Hermès products profound in thought, noble in taste, and connotative. Rich, exquisitely crafted artwork. These Hermès boutiques, through its more than 200 stores in more than 20 countries and regions around the world, are integrated into the fast-paced modern life, allowing the world to return to the embrace of traditional elegance.

After more than 160 years of vicissitudes, the Hermès family has made its brand famous through the joint efforts of several generations. As early as the dawn of the 20th century, Hermès had become a typical representative of French luxury consumer goods. In the 1920s, Emile, the grandson of founder Thierry Hermès, once commented on the Hermès brand: "Leather products create a tradition of extreme movement and elegance." Hermès is just a company in Paris that specializes in making various exquisite accessories for carriages. Decorated harness shop, Hermès won first prize for such products at the Paris Exhibition held in 1885. Since then, Hermès's son Emile Charles built another specialty store, produced and sold saddles and other items, and started a retail business. With the emergence and development of vehicles such as automobiles, Hermès began to switch production and apply its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, watch straps, and some sports such as golf balls. auxiliary equipment needed for sports, polo, hunting, etc., and also designs and produces high-end sportswear. All Hermès brand products use the finest high-grade materials, pay attention to craftsmanship and decoration, and have exquisite details. They have won a good reputation for their excellent quality.

In the history of Hermès, another sensational news was the zippered golf jacket it designed for the Prince of Wales in 1920, which became the earliest successful leather clothing design in the 20th century. The fourth generation successors of Hermès, Jean Guéran and Robert Duma, developed new categories such as perfume and headbands based on their leather products. By the 1960s, the growing Hermès company There are also various fashion and perfume products.

In 1970, Hermès was just a family factory with pure handicrafts. But 15 years later, it has developed into a super multinational company producing high-end products, and its turnover has expanded five times. Today, the scale of Hermès is Still expanding. In 1992, the turnover reached 2.5 billion francs (approximately RMB 3.72525 billion, with a net profit of 176 million francs.

Hermes scarves are not pieces of smooth silk, but silk with fine straight lines. Cloth, which is made by combing silk threads on the upper shaft and then weaving them, is characterized by being less prone to wrinkles.

Sometimes, in order to make the silk scarf more distinctive, dark flower patterns, such as honey, horse, etc., are added during the weaving process.

The colorist selects the appropriate pigments according to the designer's logo. Each color must use a special steel frame and use the principle of screen printing to evenly scan the colors on the silk sticker one by one. The number of paints that need to be applied to each scarf depends on the requirements of the design, usually 12-36, with the highest record reaching 37.

After the color is decided, printing begins, and then cut into 90 cm square scarves. Fixing the color is also a tedious task. It must go through procedures such as bleaching, steaming and drying to prevent the color from falling off. Finally, the crafts department sews the fringes by hand and folds the edges to create an elegant and outstanding silk scarf.

The screen printing process can be replaced by computers, but Hermès insists on hand coloring. The hemming does not use a sewing machine, but is sewn by hand. The theory is: for a perfect picture, the most important thing is to have a relative frame to fix it, then it is perfect. Once the edge of the silk sticker is flat, the pattern will It seems to be flowing out and distorted. It can be seen that Hermès is very obsessed with details. It is also because of this kind of detail that it wins people's hearts.

Hermès silk stickers only have a size of 90 square centimeters. The weight of each square scarf is only 75 grams. Since 1937, it has produced 900 different square scarves. Hermès has an unwritten rule, that is, two scarf series are released every year, and each series has 12 different designs, of which 6 are brand-new designs and the remaining 6 are based on the original designs. And for the re-matching.

In 1937, the first Hermès scarf inspired by the jockey's coat was born.

The production of Hermès scarves brings together countless exquisite craftsmanship, all of which are based in Lyon. From design to production, they must go through seven rigorous processes: theme concept to final pattern → pattern Engraving? Color analysis and web making → Color combination → Printing and coloring → Retouching → Manual edge finishing → Quality inspection and packaging. In this way, each silk scarf passes through many levels and takes 18 months to be born. A silk scarf produced by Hermès is like a piece of art worth collecting, unique and charming.

Among the movie stars born during the heyday of Hollywood in the 1950s, there were many Hermès enthusiasts. Among them was Grace Kelly, who later became the Princess of Monaco. She liked Hermès handbags very much, and with the permission of the Monaco royal family , Hermès officially changed the name of its handbag to "Kelly Bag". Hermès handbags, which originated from saddle bags, had three models of 28 cm, 32 cm and 35 cm at that time. In 1968, the "Mini Kelly" was launched. In 1980, a 40 cm was added to the "Kelly Bag" series. new style. So far, the Kelly bag is the best-selling handbag. It is worth mentioning that the production of Hermès handbags also inherits its production tradition. It is sewn by one person from beginning to end and numbered. This is not only to facilitate customers' repairs, but also to reflect the craftsmen's pride in their craftsmanship.

“There is no fixed dressing pattern in this world. Only the naturally revealed open-minded personality can show the true qualities of men created by Hermès.” Hermès menswear designer Veronique Nichanian said.

Hermès has always been adhering to the extraordinary and extremely gorgeous design concept, serving those chic men who are full of confidence and determination. They are rigorous, insist on enjoying the best things life has to offer, and appreciate high-quality leather. , high-quality materials, perfectly tailored trousers. Comfort and originality, not conforming to trends, and not deliberately expressing yourself are the pursuits of Hermès.

Brand name: prada

Brand profile:

Designer: miuccia prada Date of birth/place: Milan, Italy, inherited from the family of founder mario in the second half of the 1970s Miuccia Prada, the current person in charge and planning director of the business, is Mario’s granddaughter and is known for her simple and calm design style. The materials and brand-new totems used are not only modern, but also lead the world trend one step ahead. At this moment, a worldwide Prada trend is setting off. The first release of women's clothing was in '89, and it has grown into a super brand group uomo that also owns prada sport and miu miu (men's clothing and women's clothing).

After the strategic alliance with Helmut Lang in March 1999 and the shocking acquisition of Jil Sander in August 1999, Prada has become one of the world's largest high-end fashion brand groups. Prada, which started out by manufacturing high-quality leather goods, is the fastest-growing fashion brand in the past decade. Starting from the parachute backpack launched by Prada in the 1980s, to the second-tier Miu Miu series born in the 1990s, and then to the recently formed Prada Sport, they are all equally popular around the world. Because of its pursuit of perfection in its products, the recognition of this brand is no less than any other brand, regardless of young or old. Miuccia Prada, the person in charge of Prada today, is Mario’s granddaughter. Miuccia's creative talent has broken through the Italian fashion that has been limited to noble style for a long time. With endless imagination and innovative materials, Prada always has surprises every season.

m45 prada products: ready-made clothing, accessories, cosmetics, retail sales: 1.68 billion US dollars Owner: miuccia prada Prada is one of the fastest growing Italian companies. The Prada Group controls prada, jil sander , helmut lang, church & co and other brands. It also cooperates with lvmh mot hennessy louis vuitton strategic alliance to own fendi, gradually strengthening the reputation of the group, and also issued the slogan "I will make this new group fly". The Prada Group is led by the ambitious and outspoken leader Pateizio Bertelli and his wife Miuccia Prada. With a turnover of US$1.68 billion, and when it was listed on the Italian stock market, it used money to expand Prada's retail network to have about 400 fully owned stores. Prada does not follow the traditional menstruation process and launches a series of high-end skin care products such as lotions and skin treatment products first, instead of launching perfume first according to the traditional approach.

Brand name The boutique kingdom after World War I: Fendi

Brand archives

(1) Founder: Adle Casagrande Edela Card Sagrande?edoardo fendi Eduardo Fendi (2) Registered place: Rome, Italy (1925)

(3) Designer:

Since 1962, Carl? Lagerfeld (karl largerfeld) (4) Brand line: Fendi Fendi (5) Categories: Fur and fashion, leather and leather goods, ready-to-wear, knitted casual wear, beachwear, swimwear, jewelry, watches, perfume (6) Contact Method:

①fendipaolaes.lles.a.s.,via?borgognona700187rome,ltaly②viacornelia498,00166romaitalytel: 3906614101?fax: 39066246838email: danielas@fendi,it

Brand recognition:

① "Double F" logo: from the pen of Karl Largerfeld. It often appears inadvertently on details such as buttons on fendi clothing and accessories, and later even becomes a pattern on the fabric.

② Thick thick strips, or narrow straight strips, plus rhythmic checkers, these patterns often appear in fendi products.

Brand figure Karl Lagerfeld (Karl Lagerfeld) Karl is universally recognized as one of the designers with the most ability to lead trends. He has a steady stream of new ideas and launches exciting new works every season. You never know what style Karl Lagerfeld will launch next season, so you can't sum up Karl Lagerfeld with any one style.

Brand name: A faithful reflection of the clothing culture of the United Kingdom of Great Britain: Burberry

Brand archives

(1) Founder: Thomas Burberry ( Thomas Burberry) (2) Registration place: Basingstoke, England (1856)

(3) Designer:

①1856-1926 Thomas Burberry Burberry was born in 1835 and founded the Burberry Company in 1856, specializing in the production of wind and raincoats. ② After 1926, he became a designer group (4) Brand lines:

① Burberrys (Burberry): Clothing ② Prorsumhorse (Planxiu) ?House): accessories and others (5) Categories: Gabiedin raincoats, women's clothing series, cosmetics series, sewing equipment, fine food, children's clothing, bags, watches, etc. (6) Contact information: ①18-22 haymarket, londonswiy4dq, england?②2953 chatham place hackney e96lp england?tel:(44181)9853344?fax:(44181)9852636 (7) Brand identification: burberrys

Brand legend typical British traditional style brand---Burberry The famous Burberry magazine "Men's Wear" summarizes the performance characteristics of Burberry clothing very well: "Burberry clothing can best withstand cold wind, hot wind, rain, and storms, and can form a good clothing and human body environment in cold climates.

Burberry is a long-established British clothing brand. In 1835, Thomas Burberry designed a waterproof coat and called it "Gabiding" because of the customary order of Edward VII. It was named "Burberry" after it.

Early hunting and fishing clothing must have ideal weatherproof effect, be able to withstand considerable wind and rain, and at the same time have good weather resistance. Breathability. Burberry clothing meets this requirement and provides excellent wearing performance.

After the invention of the automobile, Burberry immediately launched men's and women's clothing for driving, whether it is an open car or a closed car. Burberry can adjust itself to suit different people's tastes and styles.

In fact, meeting customers' "taste and style requirements" is the source of Burberry's design. . The traditional "Burberry Plaid" and "New House Plaid" are registered and protected by the British Trademark Office, and are currently widely used in Burberry designs, with the trademark prorsum horse (Planhu House). A range of accessories, bags, cosmetics and watches made in Switzerland are also typical of Burberry style.

Today, Burberry, a typical traditional British style brand, has become a household name in the world. Like a warrior in armor, protecting the clothing culture of the United Kingdom of Great Britain

Brand name: Louis Vuitton (Louis Vuitton; lv)

Brand Archives

(1) Founder: louis vuitton Louis Vuitton (2) Registration place: Paris, France (3) Designer: Designer Group (4) Brand line: louis vuitton Louis Vuitton (5) Category: Leather luggage, suitcases, travel supplies, men's and women's clothing, scarves, pens, watches (6) Contact information:

Brand recognition:

In addition to impeccable workmanship, LV leather goods , another thing that makes people fall in love with it is the exquisite and attractive pattern on its leather surface.

①monogram canvas: the first generation of LV pattern. Since 1896, it has been a symbol of LV leather goods and has endured for a long time.

②Daimer two-color plaid canvas: The checkerboard pattern began in 1888 and was relaunched in 1996 in a delicate and elegant brown-yellow tone.

③epi embossing: There are seven colors available: black, brown, green, yellow, blue, red and orange. The modern single-color flowing leather pattern is only embossed on the lower right corner of the leather goods. LV logo.

④ Opera skin texture: Creates a strong contrast between the glossy surface and the embossed texture. Opera, which is only available in black and red, is LV’s only and very feminine design only for women.

⑤taiga genuine leather: In addition to the forest green of taiga, there is also the dark brown with purple-red color of the new series of acajou, among which there are soft and hard leathers.

⑥monogramvernis: It uses the traditional monogram pattern as the basis, and embosses the genuine leather material with a fashionable plastic glossy surface. In terms of color, it also adopts young and lively aqua blue and milk candy colors, symbolizing LV’s vibrant new era. .

Brand figure Marc Jacobs (marc jacobs), the American fashion designer known as the "bad boy", as the designer of the Louis Vuitton brand, still goes his own way: long hair, tattoos, everything. The rock-and-roll look is exactly the same in behavior: for example, he refused the cfda award, attended formal events with uncombed hair, and looked like he was wearing tennis shoes. But all this did not prevent him from winning the praise of "New York's Golden Boy".