Logo design consists of five elements: identifiability, originality, times, regionality and applicability. A trademark must have a unique personality, be easily recognized and remembered by the public, and leave a good and deep impression, and the most obvious performance is the original. On the basis of its originality, it has a modern sense, injects the flavor of the times and embodies the local regional characteristics, and can be applied to the visual communication media adopted by institutions and enterprises.

The logo of the supermarket storefront is a unique design different from the store, representing the supermarket itself and explaining the image of the supermarket. Its function is to convey the elements of supermarket management concept, management content and management style to consumers.

According to the composition, there are three main types of supermarket storefront signs:

1, literal symbol. It is composed of various characters, pinyin letters, etc. This kind of sign has the characteristics of clear pronunciation, easy to call and easy to remember, and is suitable for a variety of communication methods.

2, pattern logo. Refers to the logo composed of graphics, without any text. The supermarket logo represented by graphics is vivid, colorful, free from language restrictions and easy to identify. However, because the pattern logo has no logo name and is not convenient to call, it is not as accurate as the text logo.

3. Combination logo. Refers to signs composed of various characters, graphics, pinyin letters, etc. This kind of logo makes full use of the characteristics of text logo and pattern logo, which is vivid, eye-catching, easy to identify and easily accepted by consumers.

The basic design principles of supermarket storefront signs are:

First of all, we should innovate.

Second, it has profound implications and can reflect the personality characteristics, spiritual outlook, unique quality and business philosophy of supermarkets.

Third, maintain a stable period. Once the logo is determined, it must remain stable for a long time and must not be changeable.

Fourthly, logo design should be internationalized and unified step by step.

Fifth, the logo design must meet the requirements of relevant laws and regulations.

Statistics of TEPCO Website Stationmaster

A: The five elements are: store name, contact number, design pattern, oral publicity and online store connection.