Question 2: Does the actual trademark font have to be the same as the registered trademark font? China's culture is extensive and profound, with rich and colorful characters and varied writing styles, such as running script, cursive script, official script and capitalization. The appearance of the same word, simplified and traditional characters is very different. Therefore, it is a consistent principle of trademark management to use whatever font you register. However, there are few changes in trademark management (for example, registration is handwritten, but use is printed; Use italics for registration and boldface for use), which can generally safeguard the exclusive right to use trademarks; However, the trademark registrant had better re-register the font form used.
Article 37 of the Trademark Law stipulates: "The exclusive right to use a registered trademark is limited to the registered trademark and the goods approved for use." Therefore, after the text is registered as a trademark, if it is a simplified word, traditional Chinese characters will be used; Or the registered traditional Chinese characters actually use the simplified character arc, it shall be deemed that the words, figures or their combinations of the registered trademark have been changed by itself, and it may be handled in accordance with the provisions of Article 30 of the Trademark Law.
Some people think that registered printed words, especially printed words in letter form, can be expressed in words in use, and font changes in letter form are not only allowed, but also protected in many ways. In other words, if printed words are registered, others will be punished as long as they are the same as printed letters.
In fact, this is not entirely correct. First, the same letter, due to different writing methods, can form a completely different appearance image; Second, different letters, due to different writing styles, will be considered as the same letter. Therefore, we must adhere to the principle of "protecting the exclusive right to use a trademark is limited to registered trademarks". The protection scope of standard printed words without originality is smaller than that of other writing styles. Therefore, it is best for trademark registrants to register word mark with their own style to show the distinctiveness of the trademark in writing form.
Question 3: What font is good for trademark registration? When registering a trademark, there are two ways to deal with words:
One is design and processing, which is a unique font designed by designers and does not belong to any existing font. The designed font is not only beautiful, but also reflects the culture of the enterprise, which is better combined with graphics, and has a highly significant feature in the use of trademarks.
Usually, in order to improve the registration success rate of some less prominent trademarks, characters can be designed to enhance their distinctiveness.
The second is to choose from existing fonts. When registering a trademark, if the applicant has no font requirements, he can consider using bold, song style, imitation song style and regular script, which are more common and concise. There are three reasons for this:
1. It is difficult to keep the font of the trademark name actually used as a product unchanged according to the requirements of the Trademark Law. In most cases, consumers equate registered trademarks with commodity names. In order to adapt to market changes, different product packaging and other reasons, the font and structure of a trademark will inevitably change, so if it is still used as a registered trademark, it will violate the trademark law. The solution to this problem can be to use the designed trademark text as the product name and packaging decoration, while the registered trademark is placed elsewhere, without any changes, and properly marked. In this way, it meets the requirements of being beautiful, changeable and not violating the trademark law, and the simplicity and identifiability of trademark fonts are higher than the requirements of being beautiful.
2. Jane Avenue. Compared with the pure graphic logo, the text logo has a great advantage, that is, it has both form, sound and meaning. Form is used to feel the eyes, sound is used to feel the ears, and meaning is used to feel the heart. In addition, in the process of trademark registration, graphic query is relatively difficult, and the success rate of registration is lower than that of text. Many designers regard word mark as a "shortcut" for trademark registration. Modern excellent design pays more attention to the embodiment of human aesthetics and is more symbolic. Symbolization requires logo design to be highly recognizable and easy to attract the attention, understanding and memory of the public and consumers. At the same time, it is also flexible in use: it can be split or combined with graphics, which avoids the registration risk to some extent.
3. It involves the copyright of fonts used in trademarks.
In order to prevent the applicant from falling into the possibility of trademark font infringement after a certain influence in the future, it is a good way to design a trademark or register a trademark with recognized free fonts (bold, song style, imitation song style and regular script).
Conclusion:
When registering a trademark, if the applicant does not design the trademark accordingly and has no special requirements for fonts, it is recommended that the applicant choose recognized free fonts (bold, song style, imitation song style and italics) for declaration. First, concise and easy to identify; Second, it can avoid unnecessary font infringement. As for the aesthetic requirements of trademarks, it may be realized by packaging and decoration and font design of product names in the later stage.
Question 4: What font is the text in the sign? 10 is obviously designed by myself. How can there be such a font?
Question 5: What font is used for the words on the signboard? Generally speaking, Founder Black series is widely used, especially leaflets and posters. Founder black is the most used font.
If it is a street sign, Microsoft Yahei uses it more.
Question 6: What font is Baidu's LOGO? This is a question I answered earlier. Please refer to: zhidao.baidu/question/96670418.
Question 7: Does 7:《TM stipulate what font to use? 10 is not specified, but it is usually displayed in bold or Arial font.
Question 8: After trademark registration, can the font be changed at will? The consistent principle of trademark management is to use whatever font you register. However, there are few changes in trademark management (for example, registration is handwritten, but use is printed; Use italics for registration and boldface for use), which can generally safeguard the exclusive right to use trademarks; However, the trademark registrant had better re-register the font form used.
Article 37 of the Trademark Law stipulates: "The exclusive right to use a registered trademark is limited to the registered trademark and the goods approved for use." Therefore, after the text is registered as a trademark, if it is a simplified word, traditional Chinese characters will be used; Or the registered traditional Chinese characters, but the simplified characters are actually used, it shall be regarded as a change of the words, figures or their combinations of the registered trademark, and may be handled in accordance with the provisions of Article 30 of the Trademark Law.
Some people think that registered printed words, especially printed words in letter form, can be expressed in words in use, and font changes in letter form are not only allowed, but also protected in many ways. In other words, if printed words are registered, others will be punished as long as they are the same as printed letters.
Question 9: What is the font of Vanke's trademark "Vanke"? Bold and sloping black body
Question 10: What font should I use to register a Chinese trademark? After I register, can others register with other fonts? After you register, others cannot register the same or similar trademarks on the same product or service. According to the Trademark Law, if you mark the registration, you can only use the font on the registration certificate, and if it is exactly the same, you can only type R. . As long as others apply for the same or similar trademark, no matter what font.