In order to conscientiously implement the various decisions and arrangements for implementing the trademark strategy, Xuyi County Market Supervision Administration has made trademark cultivation the focus of serving local development, focusing on development, supervision and application, and comprehensively implemented the new Trademark Law, which has achieved initial results.

first, actively create an atmosphere of striving for success and promote enterprises to implement strategies. The Bureau further intensified trademark publicity, actively conducted trademark training lectures, visited service enterprises at home, vigorously publicized the Trademark Law and related laws and regulations, created a good atmosphere for trademark development, summed up and popularized advanced work experience in trademark strategy implementation, actively coordinated and implemented trademark reward and support policies, promoted enterprises to implement trademark strategies, and continued to deepen actions to support micro-enterprises in trademark development, thus promoting the healthy development of micro-enterprises.

the second is to strengthen the supervision and protection of registered trademarks and improve the trademark supervision mechanism. Through in-depth efforts to crack down on the infringement of intellectual property rights and the manufacture and sale of counterfeit and shoddy goods, the Bureau investigated and dealt with trademark infringement violations in accordance with the law, focusing on high-profile trademarks and agricultural products trademarks, and protected the legitimate rights and interests of trademark owners in accordance with the law. At the same time, it actively explored the establishment of a long-term mechanism for trademark protection, and improved the mechanism construction of cross-regional and inter-departmental law enforcement linkage, complaints and reports, and rights protection assistance.

the third is to strengthen administrative guidance on trademarks and promote industrial transformation and upgrading. The Bureau has carried out in-depth trademark administrative guidance, helped enterprises to solve the problems of trademark application and application, guided enterprises to improve their trademark application level and self-protection ability, encouraged enterprises to strengthen technological innovation, improve product quality, enrich trademark connotation, improve brand value, form their own core competitiveness, and supported enterprises to realize trademark market value and enhance market competitiveness by means of trademark transfer, licensing, pledge and capital contribution.