At the first board meeting of Zhijiang Liquor Company in 29, Chairman Jiang Hongxing summarized the achievements in 28 and made arrangements for the New Year's work, pointing out that Zhijiang Liquor Industry should base itself on three major advantages, focus on four tasks and achieve two major goals in 29, namely, the total income of the group is 3.8 billion yuan and the main liquor industry is 2 billion yuan. Jiang Hongxing pointed out that 28 was an extraordinary year. Zhijiang Liquor Industry struggled hard and all economic indicators reached a new high: the total revenue of the Group was 3 billion yuan, up 2% over the previous year, and the sales of the main liquor business was 1.8 billion yuan, up 2% over the previous year. The sales volume has been ranked among the top 1 liquors in China for seven consecutive years, achieving the "nine consecutive championships" in Hubei market. Brilliant 28 makes Zhijiang wine industry enter 29 with three advantages. The first is brand advantage. "Zhijiang" trademark is a well-known trademark in China recognized by the State Administration for Industry and Commerce according to law, which not only means that "Zhijiang" trademark can be protected more comprehensively and vigorously nationwide, but also means that "Zhijiang" brand construction will have a new qualitative leap. The company has successively won more than 1 national honors, such as the National May 1st Labor Award, the National Advanced Enterprise in Quality Management, the National Advanced Enterprise in Keeping Contracts and Trustworthiness, the National Advanced Enterprise in Informationization, the National Advanced Enterprise in Corporate Culture, the China Honesty Enterprise, the China Wine Marketing Golden Goblet Awards, the China Quality Credit AA Grade, the best-selling famous wines in China, the top ten famous wines in China, and the well-known trademarks in China. In 28, it was awarded the "National Home of Model Workers" and the "Private Leading Enterprises with Power" in Hubei Province. Faced with various honors, the decision-makers of Zhijiang Liquor Industry were not carried away by the victory, but assessed the situation, carefully analyzed the domestic and international economic environment and their own conditions, and defined the brand development strategy as: building the largest mass liquor brand in China in early 28. Zhijiang wine industry should firmly grasp the mass consumer groups, patiently accumulate strength to enhance the brand, first make it the national first choice brand in the field of mass consumption, and then compete with traditional famous wines such as Mao Wujian. This strategic decision makes the brand positioning of Zhijiang clearer and finds the fulcrum for the company to achieve its longer-term development goals.

followed by scientific research advantages. The enterprise technology center, which was built according to the standards of national technology center, was put into use in June 28. The center has a reasonable layout, equipped with a number of advanced instruments and equipment such as atomic absorption spectrometer, and its hardware strength ranks among the top in the country. A scientific research team led by an expert who enjoys the special stickers of the State Council, a master brewer from China, six national liquor judges and two national dew wine judges is even more powerful. Zhijiang Liquor Industry was awarded the Science and Technology Progress Award by Hubei Brewing Industry Association, and Li Jing, the chief engineer, was named the first "Hubei Brewing Master". In 28, Zhijiang Liquor won 5 patents and the third prize of Yichang Technological Invention. On December 8th, Hubei postdoctoral Zhijiang Liquor Industry Base was established, which set up a bigger development platform for the scientific research of Zhijiang Liquor Industry.

the third is the scale advantage. In July 28, the filling center with a total investment of 67 million yuan was completed and put into operation. The workshop has six filling production lines with an annual filling capacity of 24, tons. In September, three ancient wine production lines in the second packaging workshop were put into use, with an annual filling capacity of 12, tons. In 28, the output of Zhijiang liquor industry was second only to Wuliangye, Tuopai and Jiannanchun, ranking fourth in the country. Zhijiang liquor industry cluster has included 19 enterprises with an annual output value of 3.2 billion yuan. Weijie Plastic Glass Industrial Park with a total investment of 12 million yuan is under construction; In July 28, another paper packaging factory with an investment of over 1 million yuan settled in Zhijiang; At the same time, Jiuyuan Special Packaging Products Co., Ltd., a joint venture between Zhijiang Liquor Industry and a pottery company in Yixing, Jiangsu Province, with a total investment of 15 million yuan, has completed all the preliminary work and was completed and put into operation in early 29. With the rapid gathering of related enterprises, the operating costs of each member of the cluster are further reduced. Jiang Hongxing pointed out that in 29, the world financial crisis will definitely affect the real economy and have an impact on the consumer market. Zhijiang liquor industry should strengthen its confidence and adhere to "steady operation and healthy development". It is planned that the total income of the group will reach 3.8 billion yuan and the main business income will reach 2 billion yuan. In order to achieve this goal, we should focus on the following four tasks: attach great importance to product quality. Strengthen the understanding that "quality is the life of an enterprise, and quality is the rice bowl of employees", draw lessons from the major setbacks suffered by the dairy industry, further improve the quality and safety management system, formulate stricter quality control objectives, and implement a stricter accountability system. Improve the market share outside the province. In 29, we will vigorously develop the market outside the province, and strive to develop a province with sales exceeding 3 million yuan, two over 2 million yuan and four over 1 million yuan, so that the market outside the province will account for half of the total sales. At the same time, do a good job in product structure adjustment, attach importance to the group buying market, and promote more mid-range wines with more than four stars; Try to launch Xiaoqu series and Zhuqin wine to meet the diversified market demand. Accelerate the gathering of industrial clusters. Do a good job in the construction of a 2,-ton base wine production base, and assist related enterprises such as paper packaging and pottery bottle packaging to put into production in Zhijiang as soon as possible. Strengthen internal management. Establish a budget audit department, establish a budget control system, and form a collection and monitoring system for the purchase price of raw and auxiliary materials; Strengthen audit work, further reduce management costs and reduce procurement costs.