I. About Art Bank

Founded in May 29, Art Bank is the first high-end magazine in China that truly integrates humanities and art with material wealth and spiritual wealth, and pays equal attention to humanistic spirit and business spirit. It is a high-style humanistic reading for the elite, showing the diversity of art and the richness of life with a brand-new perspective and position. Endow art and life with dignity and elegance, tap the commercial value of art, and capture the spiritual outlook and lifestyle of the times with humanistic vision. Combining the spiritual wealth attribute of art with the material wealth attribute can arouse social responsibility and humanistic care and develop people's wisdom. Measure China's artistic value with a global artistic yardstick, analyze China's artistic and life problems with a humanistic perspective, and advocate a high-quality lifestyle with an artistic perspective.

II. Four state-owned banks pledge artworks

The Central Propaganda Department, the People's Bank of China, the Ministry of Finance, the Ministry of Culture and other nine ministries and commissions jointly issued the Guiding Opinions on Financial Support for the Revitalization, Development and Prosperity of the Cultural Industry, aiming at guiding more financial resources to invest in the revitalization and development of the cultural industry. How to establish the connection mechanism between financial industry and cultural industry and realize the mutual transformation and integration of financial capital and cultural capital has become the key to protect and carry forward traditional art and promote the revitalization and development of cultural industry. At present, the art mortgage business originated in Europe and the United States is gradually emerging in China, which provides an effective starting point for financial support for the development of cultural industries, or will open a new era of China's art financialization. In China, commercial banks usually engage in art business for profit. In many reports, Minsheng Bank is considered to be the first art bank in China to eat crabs. With the funds raised in place, Minsheng Bank began to set foot in the field of "art bank".

in a word, art mortgage business, as a product of the integration of finance and cultural capital, can effectively revitalize cultural assets and promote capital flow, which will certainly play an important role in promoting the revitalization and development of cultural industries.