Versace, a well-known luxury brand from Italy, has created a fashion empire and represents a brand family. Versace’s fashion products have penetrated every area of ??life, with its distinctive design style and unique beauty. , its strong avant-garde artistic representation makes it popular all over the world.

This Italian brand founded in 1978 has a distinctive design style and strong aesthetic feeling. Its clothing styles are gorgeous, sexy and feminine, and it also has a strong European Renaissance aesthetic.

This European fashion upstart not only sells clothing, but also sells perfume, glasses, ties, leather goods, bags, porcelain, glassware, furniture products, etc., and is favored by many middle-class families.

But you know what? The brand’s logo actually comes from Greek mythology.

The woman in the logo is Medusa, the Gorgon in Greek mythology.

Unlike many mythological figures, the well-known Medusa herself is neither a god nor a monster, but the most beautiful woman in Athens.

Medusa is a fusion of femininity, sexuality, violence, and death, and is considered alluring, dangerous, and even deadly. Her image has undergone changes several times, and behind the changes in image, there are changes in concepts.

Medusa is a Gorgon in Greek mythology. She used to be a very gorgeous beauty. Due to her excessive arrogance and self-confidence, she stood in front of Athena and shouted loudly that she was better than The gods were beautiful, so they were turned into Gorgons. She has a head full of snake hair, a pair of wild boar tusks, even her neck is covered with snake scales, and even her lower body has turned into the shape of a snake (mostly the lower body of a rattlesnake, because she was humiliated) Even her lower body became that of such a proud rattlesnake) so the goddess of wisdom gave her a pair of eyes that would turn anyone who saw them into stone immediately.

In Greek mythology, Medusa was originally a mortal. It is said that Medusa was once a beautiful girl, and although she was loved by the sea god Poseidon for her arrogance, due to her excessive arrogance and self-confidence, she stood in front of Athena and shouted that she was more beautiful than the gods, so she was Transformed into a gorgon. She has a head full of snake hair, a pair of wild boar tusks, even her neck is covered with snake scales, and even her lower body has turned into the shape of a snake (mostly the lower body of a rattlesnake, because she was humiliated) Even her lower body became that of such a proud rattlesnake) so the goddess of wisdom gave her a pair of eyes that shone with terrifying light. Anyone who looked at her would immediately turn into a lifeless piece of flesh. Stone.

Perseus, the son of Zeus, knew this secret, so he turned his back, used the bright shield as a mirror, found Medusa, and cut it off with the help of Athena and Hermes. her head. From Medusa's body jumped out the winged horse Pegasus and the giant Chrysaor, both of whom were descendants of Medusa. Perseus rode Pegasus, who flew out of the blood of Medusa, and was attacked by strong winds in the air. He was blown left and right, and the blood dripping from Medusa's head fell into the Libyan desert. Become a viper. Although Medusa's blood is extremely poisonous, it possesses special powers and once gave Erictheonias the ability to raise the dead. Perseus killed the sea monster Sethus with the severed head of Medusa. After returning, he gave the head to Athena, who fixed it in the center of her shield and breastplate. Medusa's head was often used by artists on symbolic badges, architectural decorations and even Athenian coins, and was also used on soldiers' shields.

Later, in Western culture, Medusa became synonymous with temptation.

Versace’s use of Medusa’s head as its brand logo seems to indicate to the world that Versace has an irresistible allure.

“When I wanted to choose a symbol I thought of the ancient myth: Medusa, whoever falls in love with her cannot escape”

—— Gianni Versace