LOGO is a graphic mark used by the public to promote a company or brand. A LOGO can be just a graphic, a combination of graphics and text, or a transformation of text. The creative design of LOGO comes with a lot of freedom.

Personality - Dare to innovate. Brand logos are used to express the unique character of the brand. The design of the LOGO must be unique, original and full of personality, and avoid similarity. Only innovation can stand out, and only innovation can make customers stand out from many competitors.

Simple and clear - highly recognisable. The simpler the logo, the easier it is to be recognized and remembered. The logo design should be concise, clear, and eye-catching. Remember that the pattern is complex and too subtle. Zhonghui Design believes that LOGO should also take into account various application scenarios to ensure that it is well identifiable from all angles and directions. Just like Nike's hook, it is extremely simple, but it is one of the most recognized LOGOs in the world.

Layout coordination - Pleasant coordination is very important in LOGO design. Although this principle can be broken occasionally, a LOGO should ultimately be seen by the public, not those who play art. So it's important to keep the design coordinated. In people's perception, a balanced and coordinated design will be pleasant and attract people's eyes and minds.

Appropriate size - scale and clear LOGO design, size is very important. A logo must look legible at any size. It can be as large as an outdoor signboard, as small as a business card, or even on a letterhead or envelope. It must be beautiful and clear for everyone to see at a glance. This is the basic principle for a logo to be clearly identifiable.

Use of color -- be clever and concise and don't use too many colors and fonts. This is the experience of Yinggao designers. Unless there is a good reason, you should try to avoid using too many colors in your logo. Zhonghui Design believes that you should keep your logo design simple, and the same goes for the fonts. It's important to understand how colors print feelings and moods. For example, red can make people feel passion, strength, love, or aggression. Keep this in mind and match the overall tone of the color to the feel of your brand.

Design style - To design a LOGO that fits the brand, before starting the initial work, it is necessary to investigate the customer and the customer base of the brand, then use different styles to design, and finally determine the best design style.