Wangzai is the name of Wangwang Milk. Its pure milk flavor and sweetness are widely suitable for children and adolescents. Because most sweets make people feel happy, Wangzai means happiness and sweetness.
Wangzai's icon is a little boy with a round head and a round brain, with thick hair on his head, which symbolizes that his head is round; The corners of his mouth are exaggerated, symbolizing that he always smiles; Eyes are big and round, and looking at the brand name sideways shows that the operating company has a vision, that is, a long-term vision; His feet are steady and he doesn't wear shoes, which symbolizes his down-to-earth attitude.
The name source of Want Want
Cai Yanming, the founder of Want Want, is a rich second generation in Taiwan Province. Want Want is named because Cai Yanming likes dogs very much. He has had a Boston dog named Black Skin since he was seven years old. After Heipi's death, Cai Yanming had a painting of Heipi painted and hung in the office of Wangwang's Shanghai headquarters.
From the perspective of brand communication, Want Want is also a very good name. It adopts the naming method of overlapping words and onomatopoeic words, which is simple and easy to remember and spread.