The word "palace" is like a sea holding jade. Yesterday, in Shufangzhai of the Palace Museum, the emblem of the Palace Museum met the audience for the first time. The design of the emblem of the college adopts the shape of "Gong". According to Li Ji, executive vice president of the Palace Museum, the word "palace" is based on the graphic elements of "sea water and teeth" and jade. It means good luck and a long history. Sea water supports jade, which means that it is as precious as an arch, symbolizing that the Palace Museum owns and properly keeps more than one million precious cultural relics. The two "mouths" of the word "palace" just conform to the architectural concept of "front facing and rear sleeping" in the Forbidden City. The word "palace" is not sealed at the bottom, which means that the palace in the past was closed and the Palace Museum is open today. The logo has a distinctive personality, prominent theme, a sense of history and the times, a novel, concise, eye-catching, dignified and generous composition, and a strong visual appeal. Among the circles and squares in modeling, the rectangle is the most consistent with the pattern of the Forbidden City, and forms a "round place" with the jade. The colors are the typical colors of the Forbidden City, with gold, yellow, red and blue as the keynote. In addition, the Palace Museum is a museum built on the basis of the Ming and Qing palaces, and the symbol focuses on highlighting this oriental personality to make it unique.