Kaiyi is an independent automobile company. It and Chery Automobile belong to the same industry of Chery Holding Group. Both parties have the same shareholders and will also cooperate in some technical fields. However, the two parties have different rights and interests in terms of equity and brand There is no connection in terms of ownership and business management. The Kaiyi Automobile brand was officially registered by Wuhu Kaiyi Automobile Co., Ltd. at the end of January 2014, with a registered capital of 2 billion yuan.

It is jointly owned by Anhui Jiangbei Development Co., Ltd. and Chery Commercial Vehicle (Anhui) Co., Ltd. The company and Wuhu Construction Investment Co., Ltd. jointly invested in the project. Kaiyi Auto will create an "asset-light" enterprise model, concentrate resources on R&D and brand marketing, and adopt an outsourcing and leasing model for production. Therefore, Kaiyi has no plans to build a factory in the short term.

Extended information

It is understood that Wuhu Jiangbei Industrial Concentration Zone is where Kaiyi Automobile is registered and where the previous Jiangbei project factory was located. According to registration information, Kaiyi Auto's business scope includes vehicle and component technology development, auto parts production, automobiles (except passenger cars with nine seats or less) and auto parts sales, which means that Kaiyi may just The original commercial vehicle business of Chery will be packaged and integrated.

In terms of management, according to the composition of investment, Kaiyi Auto's board of directors is composed of three parties: the Anhui Provincial Government, the Wuhu Municipal Government and Chery. Chery accounts for half of the six-person board of directors. Except for Lu Jianhui, chairman and general manager, the other two directors are Li Congshan (former financial director of Chery Holdings Co., Ltd.) and Xu Hui (former head of the legal department of Chery Automobile).

In terms of products, Karry is not only an investor, Kaiyi Automobile has fully integrated the original Karry Automotive assets. Registered trademark information from the State Administration for Industry and Commerce shows that Karry re-applied at the beginning of last year. The trademark image has not changed, but the applicant's name has been changed to Chery Holding Co., Ltd., which is the parent company of Chery Automobile. The change date was 2013 In August of this year, it was not long after the Jiangbei project was exposed last year.

Reference sources

Baidu Encyclopedia-Kaiyi Auto Sales Co., Ltd.