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What does the official flagship store mean?
The flagship store is the flagship store of an ordinary single brand (the trademark of its own brand is in R or TM state, or it is exclusively authorized by the right holder to enter the store opened by Tmall).

Only one brand flagship store can be opened, and the official flagship store will be named after the word "official" only if very powerful merchants settle in. Unless the auditor takes the initiative to supplement it, the merchant has no chance to ask. If the flagship store is well managed, it may become an official flagship store.

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Formerly known as Taobao Mall, it is a comprehensive shopping website. In recent years, the number of Tmall's products has greatly increased, from cars and computers to clothing, household items and home improvement building materials, with complete classification, and an online game equipment trading area has also been set up.