On July 4, 2016, the Beijing Intellectual Property Court officially concluded the case regarding the ownership of the program name "The Voice of China" and ordered Canxing Company to stop using the names including "The Voice of China" and "The Voice". of China" and related trademarks to promote and produce singing reality shows.

In response to the pre-litigation preservation ruling, Zhejiang Satellite TV issued a public statement on July 6, saying that the program "The Voice of China 2016" being produced by Canxing Company will temporarily be renamed "China's New Singing" , the program will still be broadcast as scheduled on July 15 after the name change.

Regarding the decision to change the name, Canxing Publicity Director Lu Wei said that the program has indeed been temporarily renamed "China's New Sing".

The reason why this name is determined has two meanings:

First, whether the contestants choose to sing Chinese classic pop music or world music, all songs will be heard on our stage. A brand new adaptation is a brand new interpretation, so it has a 'new' meaning;

Second, all contestants who come to this stage, whether they are ordinary amateurs or former singers, regardless of their past identities What is it, we all hope that this stage can give them a new beginning.

It is reported that the renamed "China's New Sing" will be broadcast on Zhejiang Satellite TV as scheduled on July 15.

But Lu Wei also further stated in the interview: "Because the current prohibition ruling of the Beijing Intellectual Property Court is only a temporary pre-litigation preservation, it is just that based on the current situation, (Canxing) is not allowed to use ('China Good) Sound'Related) program name, but we will work hard to submit new evidence in the future. Any change in all relevant facts may lead to the revocation of the provisional pre-litigation preservation.

Lu Wei said that objectively speaking, "China. The ownership of "The Voice" has not yet been completely determined. Once the court ruling changes, the program may also change its name during the broadcast. It is difficult to say now.