A graphic trademark refers to a trademark composed only of graphics. It is a form of trademark, which refers to a sign made of geometric figures or other things and used in goods or services. Graphic trademarks appeared earlier. In the early days, graphic trademarks were mainly physical objects in nature, and up to now, they are mostly abstract lines and geometric figures.

Advantages: (1) Intuitive and easy to understand, with strong visual impact and aesthetic feeling. (2) It has a wide range of applications and is not limited by language, which is conducive to the internationalization of trademarks.

Disadvantages: (1) It is easy to confuse other similar graphics and it is difficult to register. (2) Compared with word mark, it is not conducive to address and spread;

2. word mark refers to a sign made up of Chinese characters and their phonetic letters or other characters and letters, which is used in goods or services. It is a major trademark form.

Advantages: (1) It is convenient for appellation, which is conducive to the promotion and promotion of trademarks; (two) the text has a specific meaning, which is helpful for consumers to distinguish; (3) The trademark has a high degree of recognition, which is not easy to be confused with other trademarks and easy to register.

Disadvantages: (1) It is greatly influenced by language and region, which is not conducive to the international development of trademarks to some extent. (2) Some meanings that can only be understood but cannot be expressed clearly are more easily conveyed through graphics, but word mark lacks such expressions.

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