the cover of wechat red envelope is a digital virtual product. Through the cover of WeChat red envelopes, users can add customized pictures and words to their red envelopes on the basis of the amount of red envelopes, so as to better express their feelings and blessings. The appearance of this virtual product provides users with a brand-new social experience, which allows users to better express their thoughts to their relatives and friends. At the same time, the cover of WeChat red envelope is also a commercial marketing tool. Enterprises can add their own brands and advertisements on the cover of red envelope to enhance brand exposure and user stickiness.

besides the cover of wechat red envelopes, there are many other types of virtual products, such as e-books, virtual cards and virtual gifts. Compared with traditional physical products, virtual products have lower manufacturing and logistics costs, faster delivery speed and higher flexibility. With the continuous development and popularization of digital technology, virtual products will play an increasingly important role in the future market.