When will China's toys have international brands?
Although there are many domestic toy manufacturers, none of them have their own characteristics, and the technical content is not high, so it is difficult to form a brand. If you want to have a big international brand, you need to make continuous efforts, innovate constantly, introduce high technology and develop unique products to quickly occupy the market, so that you can really have your own big international brand.
How to treat the development of toy industry?
Personally, I think toy e-commerce is more like a mirage, which seems to have a great market, but it is difficult to attract users and ensure their viscosity. On the other hand, toy stores have huge opportunities and need strong operation teams and good ideas. In my opinion, toy e-commerce buys not toys, but fun, creativity and feelings. Toy e-commerce is best to combine community and self-media operations. It is not just an e-commerce platform, but a creative, emotional, cultural and spiritual toy game industry chain!
What is the manufacturing level of model toys in China?
Personally, I think the level of domestic designers is equivalent to that of international designers, but due to the lack of big IP support, or the explosion of big IP without the overall operation idea of toys (such as the return of the Great Sage), and employees (especially designers, which I know very well), the whole toy market is not enough to compete with Europe, America and Japan. China's toy manufacturing industry is relatively primitive. Make a simple analogy. Bandai wants to launch a toy, and at the beginning of research and development, it will launch corresponding animation content at the same time, giving the product enough added value and making the product more acceptable to children. At present, the domestic toy manufacturing industry is still in the stage of resource integration, no matter from the creation, management or product development of IP, the simple production capacity can not drive the industrial development. Only children's toys can China's manufacturing level be in the leading position in the world. ?