Brand refers to consumers’ awareness of products and product series.

In a broad sense, "brand" is an intangible asset with economic value. It uses abstract, unique, and identifiable mental concepts to express its differences, thereby occupying a certain position in people's consciousness. reflect. Brand building is long-term.

In the narrow sense, "brand" is a "standard" or "rule" that has both internal and external aspects. It is made by standardizing and regularizing the four aspects of concept, behavior, vision and hearing, so that it has A general term for an identification system that is unique, valuable, long-term, and cognitive. We also call this system CIS (corporate identity system) system. Extended information

There are four typical types of brand strategies:

1. Demand-centered, for example, P&G is a typical representative.

2. Product-centered, for example, Apple Computer is a typical representative.

3. Category-centered. For example, Jiaduobao Red Can Wanglaoji has this characteristic.

4. Market-centered, for example, Wahaha has this characteristic.

Baidu Encyclopedia—Brand (noun vocabulary)

Baidu Encyclopedia—Brand Strategy