First of all, it is concluded that this so-called stock wine is definitely fake wine. Judging from the trademark, the printed fonts do not match the era. Printed fonts were not standardized in the 1990s. Moreover, this trademark was printed with laser. The edges of the characters are clear and distinct, and they are in "black type", haha. It’s too much to falsify, and using Song or italics is more authentic than bold.

Bottle cap printing. In the 1990s, metal bottle cap printing was not yet mature and the cost was high. Printing on this low-cost wine is too fake, but the wine will be more mellow if stored for a longer time. However, the longer the storage time, the better. There is an optimal drinking period. Generally, long-term storage of sorghum wine made with Xiaoqu's fragrance is not recommended.

The reasons for the yellow color of pure sorghum liquor mainly include the brewing raw materials, fermentation during the liquor making process, esters in the liquor, the container for storing the liquor, long-term storage, etc. The liquor produces a slightly yellow color. The source can be traced back to the raw materials for brewing. For example, sorghum raw materials contain anthocyanins. When the temperature of solid-state fermentation is higher, the fermentation time is longer.

In addition, when the distilled original wine is stored for a long time, the liquor will appear slightly yellow. If the wine contains more esters (fatty acid esters, etc.) or fusel oil, or A similar yellowish color may also appear in the presence of melanoidins.

Extended information:

Only when a commodity has effective value can it obtain profit value through market exchange.

When it has brand power, it has the ability to generate profit premiums that similar products do not have.

From the above-mentioned revelations of Moutai and Wuliangye, we can find that their most fundamental success lies in injecting "value" into products.

As for pure-flavor sorghum liquor-type liquor, several major pure-flavor sorghum liquor brands in the market are not weak in terms of brand awareness, such as Fenjiu, Erguotou, etc. However, in addition to the market value of Fenjiu In addition to the high contribution rate, the market value contribution rate of Erguotou is very low. Although the annual sales volume of the two Erguotou brands including Hongxing and Niulanshan has reached nearly 100,000 tons, of which only Niulanshan has an annual output of nearly 30,000 tons. It is much higher than Moutai.

However, the market sales share is very low because the single product market value of its main products is extremely low, usually less than 10 yuan.

How can a product with such a price attract more market attention?

Therefore, the revival of pure-flavor sorghum liquor-type liquor lies not only in the increase in the production of pure-flavor sorghum liquor-type liquor, but more importantly in the improvement of value.

Reference: Baidu Encyclopedia-Sorghum Wine