Xia Zhisheng, who wrote the legend of "Meida Group" for three times

The author visited Zhejiang Meida Group in Haining, a world tide-watching resort, and walked around the Meida Industrial Park with trees, pavilions and fragrant flowers, and the unique fresh breath of the south of the Yangtze River came to my face, looking at the factories that witnessed the development of Meida Group for nearly 3 years. As the largest environmental protection production enterprise in Haining, Zhejiang Province, Meida Group has undergone many successful transformations under the leadership of Chairman Xia Zhisheng, and has now developed into a group company and a national medium-sized enterprise. The company's holding enterprises include Zhejiang Meida Solar Energy Industry Co., Ltd., Zhejiang Meida Industrial Co., Ltd., Zhejiang Meida Energy Saving Appliance Sales Co., Ltd., Jiangsu Meida Electric Co., Ltd., Haining Meida Trading Co., Ltd., Haining Yaoming Plate Making Co., Ltd., Ningbo Guoguang Industry and Trade Co., Ltd., Ningbo Tiansheng Industrial Co., Ltd., Haining Yaoming Hotel, etc.

Faced with the brilliant achievements of the Group today, it is hard to imagine that Chairman Xia Zhisheng's initial venture capital was only 5 4 yuan. In August, 1979, Chairman Xia began another journey in his life-going into business, from the initial electroplating factory, heat treatment factory, plate making factory, photoelectric industrial company, electronic instrument factory, Yaoming Electric General Factory and Yaoming Hotel to the later Guoguang Company, Tiansheng Company, trading company, Meida Solar Energy Industry Co., Ltd., Xuzhou Hi-tech Glass Co., Ltd. and even the newly added Meida Industrial Co., Ltd., Meida Energy-saving Electrical Appliances Sales Company and Jiangsu Meimei. It is not difficult to see that the three development stages of the company are legendary, and they have gone through pollution stage, pollution-free stage and ecological environmental protection stage. All this bears witness to the hard work and wisdom of Chairman Xia Zhisheng in cultivating the enterprise. The company has developed from a small township-run enterprise into a group company with assets of 1 million yuan. Mr. Xia himself has won many awards such as "outstanding entrepreneur", "star entrepreneur" and "model worker" at the provincial and municipal levels, and concurrently holds the positions of standing committee member and deputy director of china association of rural energy industry Solar Thermal Utilization Professional Committee, vice chairman of China Solar Energy Industry Alliance and deputy director of Haining Municipal People's Congress Standing Committee. The accumulation of 3 years of wind and rain has created amazing miracles and wealth for the society, and also cast the entrepreneur's wisdom and foresight.

As a college student in the early 196s, Chairman Xia Zhisheng experienced a special period of nearly 2 years (during the Cultural Revolution) in China. When the author asked him what he thought of this experience, Chairman Xia Zhisheng did not complain about the sky like most people, but said very calmly that Gorky, a famous writer in the former Soviet Union, said that suffering is the best teacher. Going through so many twists and turns is a good experience for your character and mood. To look at the world with a normal mood is more about responsibility and reward. He said with a smile, many people say that successful models can be replicated, but many experiences cannot be replicated. This is also the reason why many solar energy manufacturers are impetuous and uneasy. They plan to make a quick profit and leave, which is obviously irresponsible. However, with the improvement of people's consumption consciousness, consumers are becoming more and more rational, which requires us entrepreneurs to have a good mood and endurance. After all, "it's not a bitter cold, how can plum blossoms smell fragrant?" Chairman Xia said with a smile. He laughed about this ordeal, reflecting his open-minded and open-minded mind. It is not difficult to see that this experience has cast his indomitable spirit, which is also the pillar of the entrepreneurial spirit of Meida Group and the foundation of the profound corporate culture of Meida.

Give up profitable industries

The spring thunder of reform and opening up awakened the land of China. In August, 1979, Chairman Xia, who was baptized by hardships, took more than 5, yuan to start a business in the sea. After weighing the factors such as capital, materials, geographical environment and market development trend, Xia Zhisheng decided to engage in the hot electroplating industry with less investment and quick results. Because the company's products meet the needs of market development, it quickly expanded its scale and business scope, forming electroplating plants, heat treatment plants, plate-making plants and so on. Chairman Xia Zhisheng soon discovered the problem: there is pollution in electroplating in production engineering, which may be harmful to human body. So we began to organize the relevant personnel of the company to carry out rectification, and treat the wastewater, waste gas and waste residue that may be produced in the production process before discharge. The staff are required to strictly implement the operating procedures and take corresponding protective measures for the health of employees. Xia Zhisheng, who is rewarding and serving the society, seeks new development goals while doing rectification work. In the middle and late 198s, when the annual benefits of electroplating and plate-making processing industries doubled, Chairman Xia Zhisheng set his eyes on the tape recorder, audio industry and electronic products, and resolutely decided to shut down the electroplating factory which made considerable profits but polluted the environment. When asked about the original idea, he said that with the increase of the company's original accumulation, the improvement of the understanding of pollution problems, and the improvement of the government's requirements for environmental protection, resource utilization and advanced level of industrialization, the company has moved towards the road of non-polluting industries. This is more in line with the needs of himself and the company's development, and it is also a return to society. Although the profit of electroplating factory is relatively high, it is at the expense of the environment after all. Therefore, transformation and development is an inevitable trend.

Insist that the environmental protection industry will not relax

When Meida Electric Appliances is invincible in the electronic industry, Chairman Xia Zhisheng foresees that with the development of high-energy and high-pollution industries, conventional fossil energy will soon be exhausted, and the environmental protection and energy-saving industry must be an inevitable trend in the future. In 1996, Meida Solar Energy Industry Co., Ltd. was registered and established, and a new journey of renewable energy began. Under the leadership of Chairman Xia Zhisheng, Meida Solar Energy Company has developed rapidly. At present, Meida Solar Energy Industry Co., Ltd., as the first batch of specialized provincial high-tech enterprises dedicated to the research, production and operation of solar thermal utilization products in China, has an internationally advanced automatic coating production line, and its production and sales volume ranks among the top in the same industry in China. The products are listed in Spark Plan Project of the Ministry of Science and Technology, Guide Project for Promotion and Transformation of Scientific and Technological Achievements of the Ministry of Construction, famous brands in china association of rural energy industry, enterprises selected by the government's green procurement list, products selected by the national demonstration project of comfortable housing, famous brand products in Zhejiang Province, etc. They are sold well in more than 3 provinces, municipalities and autonomous regions, exported to Germany, Italy, South Africa, Southeast Asia and Taiwan Province, and participated in the construction of solar heating project in Zimbabwe, which is aided by China government. The company has passed ISO91, ISO141 quality and environmental management system certification, CCC and CE certification, and the first batch of national solar water heater products CGC Golden Sun double certification and the most authoritative green symbol in China-China environmental symbol. In March 27, it became the second enterprise in the industry to obtain a well-known trademark in China. As one of the leading geese in the industry, Meida Solar has undoubtedly made indelible contributions in promoting the rapid development of solar energy in Jiangnan area and even the whole country.

Xia Zhisheng, who has been tempered by shopping malls for a long time, believes that in addition to the national environment, the innovation ability of enterprises plays an important role in the rapid development of enterprises. The future will be the competition of intellectual property rights, and innovation is imperative. While developing solar water heaters, Chairman Xia Zhisheng also carried out the research and development of energy-saving and environment-friendly stoves. As a knowledge-based, pioneering and pragmatic enterprise leader, he led the R&D team to develop an energy-saving and environmentally-friendly stove after years of R&D experiments. He proudly told us that Meida environmental protection stove has more than 2 patented technologies and many invention patents, and adopts a unique integrated design. It is no exaggeration to say that energy-saving and environment-friendly stoves are relatively leading products in the world. This product uses the principle of micro-aerodynamics and the working mode of deep well side suction and downward exhaust, which breaks the working mode of the traditional oil absorber, makes the air flow form fluid on the plane along the pan, isolates the pollution source from the living environment in two directions, and solves the problems of operation collision, noise disturbance, personal injury caused by machine falling, oil leakage and dripping, etc. The oil fume absorption rate can reach 99.6%, and the kitchen oil fume is completely eliminated. It is a new generation of high-tech product integrating energy saving and environmental protection. For China's ". Because of the birth of environmental protection stoves in Meida, the relevant departments have specially revised the standards for kitchen architectural design. According to the author's investigation, the environmental protection stoves in the United States are now out of stock in many places, helping many dealers realize their dreams of getting rich. In this regard, Xia Zhisheng said that this is only the beginning of the American group. The group should help more people realize their dreams, and at the same time, it is also rewarding the society. We will work hard for the unremitting pursuit of "clear water, blue sky and green space" of Meida Group.

Many government leaders said that Chairman Xia Zhisheng was very admirable after visiting the American Big Group. He has profound knowledge and keen insight into the market at the same time. He is bold in doing what he sees, persevering and not giving up until he reaches his goal. A provincial leader once said: "Meida Group has developed an energy-saving and environmental protection industry for Haining and made great contributions to Zhejiang Province and even the whole society. Chairman Xia's thinking is decades faster than our government's leadership! "

Chairman Xia Zhisheng, with his wisdom and keen insight, extraordinary courage and boldness, firm sense of direction and high sense of social responsibility, is leading Meida Group to the first-class large-scale enterprise groups in China, and making positive contributions to energy conservation, ecological environment protection and green home creation on the basis of actively promoting the development and utilization of new energy in China. We have reason to believe that Meida Group will become the bright pearl of China's environmental protection and energy conservation!

Under the guidance of Chairman Xia Zhisheng, Meida Group continues to explore and develop the "environmental protection economy" industry, fully implements the strategic goals of "Millions of Family Kitchen Revolution" and "Millions of Roof Sunlight Project", advances to the domestic first-class large enterprise groups, promotes the development and utilization of new energy in China, and contributes to energy conservation, ecological environment protection and green home creation!