Hello, 1) The components are different. The name of an enterprise generally consists of the name of the administrative division, the font size, the characteristics of the industry or operation, and the organizational form. A trademark can only be composed of significant parts that are different from the services provided by others.

2) Different functions. Service trademarks only distinguish different service sources, while enterprise names can identify the operations of different enterprises, including services and commodities. An enterprise can have multiple service or commodity trademarks, but generally there is only one enterprise name.

3) The applicable legal procedures are different. A service trademark may not be registered for use as long as it does not violate the provisions prohibited by the Trademark Law or infringe upon the exclusive right of others to use a trademark, but it has no exclusive right. The name of an enterprise must be approved and registered by the competent authority designated by the state before it can be used.

4) The scope of exclusive rights is different. Once a service trademark is approved and registered, it enjoys the exclusive right throughout the country. The enterprise name only enjoys the exclusive right in the designated area.

5) Different forms of expression. The manifestations of service trademarks include words, graphics and their combinations. 127; The enterprise name can only be expressed in words.

6) Different applicable laws. The laws regulating enterprise names vary greatly from country to country, while trademarks are regulated by trademark law and anti-unfair competition law.

7) Trademarks may be transferred or licensed for use by others, and enterprise names may not be transferred alone or used by others. I hope I can help you adopt it.