Question 1: Why is Double 11 called the Hand-Shopping Festival? Many friends spent a lot of money on online shopping and bought some useful but useless stuff... They regretted it many times, but they came back again and again, and finally found it difficult to I refused to shop online, so I vowed to buy everything and stay away from online shopping completely.

Double Eleven is the absolute highlight of online shopping, and netizens find it difficult to resist, so they refer to it as the Hand-Chopping Festival.

Question 2: How do you say that Singles’ Day is Hand-Chopping Day? Singles’ Day is Singles’ Day, but on this day, people who go shopping crazily start to get ready, and the Hand-Chopping Clan has spawned.

Of course, you can also understand that Singles’ Day is Hand-Chopping Day.

There is no definition. 11.11, Four Sticks is just a hype. In addition, if you have a girlfriend, you should give a gift to celebrate Singles Day. If you don’t have a girlfriend, buy a gift to comfort yourself on Singles Day. It’s a joke. If you don’t want to buy, you can only buy hands. Basically, these are the marketing models promoted by brand planning?

Question 3: What is the Hand-Chopping Festival? Generally speaking, it refers to double The shopping carnival days of National Day and Double Twelve are festivals where clients conduct large-scale online consumption.

Question 4: Recently, people in the circle of friends are always talking about "hand chopping" and "hand chopping festival". What exactly is hand chopping? On November 1st, Hand-Chopping Festival, I said I couldn’t buy anything, but I still ordered items on Taobao and bought them. So I have to chop my hands.

Question 5: What is the Hand-Chopping Festival? It is like Double Eleven and Double 12.

Question 6: Question: What does "Hand-Chopping" mean when a girl asks on Double Eleven? Chopping is an Internet term, which means that you regret buying too many things online, so you say you have to chop to avoid buying too many things next time.

Please accept it if you are satisfied~~

Question 7: What does Double Eleven mean? Double Eleven, held on November 11th every year, is an alternative festival for young people. Because there are four consecutive "1"s in the date of this day, this day is designated as "Singles' Day".

"Singles' Day" is one of the representative products of campus fun culture. As batches of students bid farewell to campus, the atmosphere of "Singles' Day" gradually spreads to the society. Nowadays, merchants, especially online merchants, will use this day to carry out large-scale discount and promotion activities, making it a veritable shopping carnival.

The Double Eleven drama of Taobao, Tmall, JD.com and other online merchants kicked off on time at midnight on November 11th.

According to data from Alibaba headquarters, as of 24:00 on November 11, the 2013 Online Shopping Festival, Tmall successfully ended with a transaction volume of 35 billion yuan. This number is probably the same as that of Gome last year. Double the amount of Cyber ??Monday transactions. JD.com’s official Weibo announced that sales in the three days (10th to 12th) during Double Eleven were 2.5 billion yuan, and the total order volume in the three days exceeded 6.8 million, which was more than three times the order volume on November 11, 2012.

The importance of Singles' Day has attracted more attention because of its association with the shopping festival.

Question 8: What does Double 11 mean? "Double 11" refers to November 11 every year. Due to the special date, it is also called Singles' Day. Starting from 2009, on November 11th every year, large e-commerce websites represented by Tmall, JD.com, and Suning.com generally use this day to carry out some large-scale discount and promotion activities to increase sales and become China's largest e-commerce website. The largest commercial event on the Internet, the importance of Singles' Day has attracted more attention because of its association with the shopping festival. Double Eleven

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"Double Eleven" refers to November 11 every year. Due to the special date, it is also called Singles' Day. Starting from 2009, on November 11th every year, large e-commerce websites represented by Tmall, JD.com, and Suning.com generally use this day to carry out some large-scale discount and promotion activities to increase sales and become China's largest e-commerce website. The largest commercial event on the Internet, the importance of Singles' Day has attracted more attention because of its association with the shopping festival.

Alibaba Group Holdings Co., Ltd. filed an application for the "Double Eleven" trademark registration with the National Trademark Office on November 1, 2011, and obtained the exclusive right to the trademark on December 28, 2012. At the end of the month, Alibaba issued a notification letter stating that Alibaba Group had obtained the "Double Eleven" registered trademark.

On November 11, 2014, Alibaba’s full-day transaction volume on Double Eleven was 57.1 billion yuan.

Chinese name: Double Eleven

Foreign name: 11.11

Alias: Singles Day, Double Eleven Shopping Festival

Time: November 11th every year

Registrant: Alibaba Group Holdings Co., Ltd.

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Development History

Before 2009, 11 July 11th was just an ordinary day, but by 2012, it had become a landmark node, a sales legend, and a battleground for online sellers, platform suppliers, and logistics companies.

In 2009, Tmall (then known as Taobao Mall) began to hold promotional activities on "Singles' Day" on November 11. The earliest starting point was just to make a festival belonging to Taobao Mall so that everyone can remember it. Taobao Mall. Choosing November 11th is also a bit of a risky move, because Singles’ Day happens to be in the middle of the traditional retail industry’s National Day Golden Week and the Christmas promotion season. But at this time, when the weather changes, people are buying winter clothes. I wanted to give it a try to see if online promotions could become an attractive window for consumers. The results were out of control, and "Double Eleven" became synonymous with the e-commerce consumer festival, and even exerted a certain influence on non-online shopping people and offline malls.

In 2012, around this day, online e-commerce companies such as Tmall, JD.com, Yixun, Dangdang, Gome Online Mall, and Suning.com warmed up in advance, and offline home appliance chain stores and shopping malls were also busy. . In 2012, "Double Eleven" served this carnival, with millions of people working in related industries such as merchants, express delivery industry, payment industry, third-party service industry and e-commerce platform.

In December 2012, Alibaba Group Holdings Co., Ltd. obtained three trademarks, namely Class 35, Class 38 and Class 41, covering advertising, industrial operations, industrial management, office affairs, telecommunications, and education. , providing training, entertainment and cultural and sports activities and other industries. In addition, Alibaba Group has also registered a total of 11 events including the “Double Eleven Carnival”, “Double Eleven Online Shopping Carnival”, “Double Eleven Carnival” and “Double Eleven Online Shopping Carnival”. 1" related trademarks. The registration time of various trademarks ranges from 2011 to 2013.

On September 8, 2015, in Hangzhou, Alibaba Group CEO Zhang Yong gave a keynote speech at the "New Internet Business Summit" and officially announced that the 2015 "Double 11" Global Carnival will officially start from now on. start up. On the evening of November 10, Alibaba will jointly hold a party with its partners, directed by Feng Xiaogang, and broadcast live worldwide.

Festival Strategy

Four Strategy Strategy

Various jokes about Double 11 are popular on Weibo. Some citizens said, “It’s hard to stop at 50% off, and the instant sales are fierce. Even if you stay up all night, you have to hold on." Some people took out powerful tools such as 4G networks to participate in the rush to buy, and some netizens came up with all kinds of weird tricks to "prevent your wife from losing the family."

Strategy 1: Ask for leave to prevent your wife from ruining the family

In November 2013, there was a popular Weibo post about Double 11 on the Internet. An engineer named Xu posted a screenshot of his leave request note. It wrote: "Daughter-in-law

Asking for leave to prevent my daughter-in-law from losing her family and exercising to stay up all night to buy.

I have collected a lot of Tmall group purchases. I took one day off on November 11, 2013 and went home to watch. Daughter-in-law, to prevent the family from being ruined, please ask the leader for approval.

"Whether this leave request is true or false, many netizens believe that the National Holiday Office should put every... >>

Question 9: What does the rhythm of chopping hands mean? It means that spending money is informal. Small section, lavish spending and regret later,

I hope it helps you, hope you will adopt it, thank you

Question 10: What does it mean that we have to spend money again on Women’s Day because many female comrades like to get high? Leather shopping, so buy it!