Well-known trademarks are recognized not by the local industrial and commercial bureau, but by the Trademark Office of the State Administration for Industry and Commerce.

There are three procedures or ways to identify a well-known trademark:

1. Recognition by the Trademark Office of the State Administration for Industry and Commerce through a trademark opposition case

2. Through a trademark dispute case Recognized by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce

3. Recognized by the Trademark Office of the State Administration for Industry and Commerce in trademark management cases

The required materials are as follows:

A . The development process and scale of well-known trademark applicants

1. Evolution of applicants

2. Copies of the applicant’s business license at each stage of development

3. Copy of certificate proving the size of the applicant

B. Evidence of earliest use and continuous use of the applied trademark

1. Copy of evidence that the applied trademark was first used in ** year

2. A copy of the registration certificate of the applied trademark that was approved in ** year

3. Explanation of creativity and connotation of applied trademark 4. Evidence of continuous use of the applied trademark C. Registration status of the applied trademark at home and abroad 1. Domestic registration status of the applied trademark 2. Domestic application status of trademark application 3. Application for trademark registration in foreign countries (regions) 4. The registration status of the applicant’s other trademarks D. The main economic and technical indicators of the goods using the applied trademark in the past three years and their ranking in the same industry nationwide 1. The applicant’s balance sheet and profit and loss statement in the past three years 2. Statistics on production and sales of products using the applied trademark in the past three years 3. The ranking of the applicant's main economic indicators in the same industry nationwide

4. The applicant’s adoption of quality standards

E. Sales of goods using the applied trademark at home and abroad

1. The applicant’s domestic sales network

2. Domestic sales of the product for which the trademark is applied for and a copy of the evidence

3. Sales status of the product for which the trademark is applied for in foreign countries and copies of evidence

F. Advertising status of the trademark for which the trademark is applied for

1. List of total advertising investment for trademark applications in the past three years

2. **Announcement of trademark application applications and copies of evidence in some media in the year

3. **Announcement of trademark application applications and copies of evidence in some media in the year

4. **Announcement of trademark application applications and copies of evidence in some media in the year

5. Some advertising pictures and evidence

6. Other publicity for the trademark being applied for (such as exhibitions, the Internet, etc.)

G. Other evidence that the trademark being applied for is well-known

1. A copy of the certificate that the applied trademark is recognized as a "**famous trademark"

2. Proof of excellent quality of products using the applied trademark

3. Evidence of corporate reputation and awards

4. Evidence that the company's performance has been paid attention to and affirmed by leaders at all levels, people from all walks of life and the media

H. Legal claims for applying for a trademark application to recognize a well-known trademark

1. Evidence that others were investigated and punished for infringement of the exclusive right to apply for a trademark

2. Evidence that others are using and registering similar trademarks to the applied trademark on the same or similar goods or services

3. Evidence that the applied trademark has been used and registered by others on non-similar goods or services

4. Evidence that the applied for trademark is used by others as a corporate name

5. Evidence that the applied trademark has been registered overseas

6. Evidence that the domain name for which the trademark was applied for has been registered on the Internet