Some attentive runners discovered after the Spring Festival that all the products of Brooks’ flagship store on Tmall were removed from the shelves. This was only a few months after Brooks entered Tmall. It can be said that the story with Chinese runners has not yet been released. It’s over before it even begins! The reason is actually trademark infringement! Today we are going to take a look at this century-old running shoe brand. /b17eca8065380cd75c75076ead44ad34588281ce?x-bce-process=image/resize,m_lfit,w_450,h_600,limit_1/quality,q_85

Brooks is a very unfamiliar brand in Chinese consumer psychology, and this brand is also very unfamiliar. Aojiao, in front of such a huge market in China, and in today's globalized world, has never officially entered the Chinese market. /0dd7912397dda1447d74c931beb7d0a20cf48630?x-bce-process=image/resize, m_lfit, w_450, h_600, limit_1/quality, q_85

It wasn’t until 2017 that the plot finally started, and Brooks officially entered Tmall, China’s running companion. You no longer need to purchase on behalf of others to enjoy its products.

Having said so much before, who is Brooks? Read the following paragraph carefully and you will be surprised! /4a36acaf2edda3cca08f1da30de93901203f92ce?x-bce-process=image/resize, m_lfit, w_450, h_600, limit_1/quality, q_85

The English name of Brooks is Brooks, which is a famous American sports brand. What is this famous method?

It was founded in 1914 and has a history of 100 years!

It is known as the world's four major jogging shoe brands together with Asics, Saucony, and New Balance (this one has no Chinese name). /cf1b9d16fdfaaf5107ea243c805494eef01f7a2c?x-bce-process=image/resize,m_lfit,w_450,h_600,limit_1/quality,q_85

Not enough?

It is also the first to apply EVA material to its running shoes. What is the nature of EVA?

It is equivalent to the iPhone 4 among smart phones. It is an epoch-making product. Many domestic running shoes still use this material in the midsole. As for whether the midsole technology of other running shoes is excellent or not, EVA is used as the reference standard. The usual description is how much better than EVA? /fcfaaf51f3deb48f7a60045dfc1f3a292df5782c?x-bce-process=image/resize, m_lfit, w_450, h_600, limit_1/quality, q_85

In addition, it also has a star boss, and it now belongs to Warren Buffett’s Berkshire Hathaway Hathaway Corporation (acquired in 2006).

Through the above introduction, you already know that this is a very awesome wrist.

But the reason for withdrawing from China is very embarrassing!

Let’s take a look at a picture first: /8d5494eef01f3a29d7c1704d9525bc315c607c2c?x-bce-process=image/resize, m_lfit, w_450, h_600, limit_1/quality, q_85

Did you find something strange? ? What you saw has also been seen by others! So Anta Company filed a lawsuit in court against Brooks for trademark infringement! /ac4bd11373f0820209de34bc47fbfbedaa641be0?x-bce-process=image/resize, m_lfit, w_450, h_600, limit_1/quality, q_85

The outcome was that Anta won the lawsuit and all Brooks (Brooks) products were removed from the Tmall flagship store .

Brooks has always had a good reputation in the running circle. Less than half a year after opening the store, it is indeed a bit regretful to say goodbye to Chinese runners with such an embarrassing ending, but the law is the law after all, and this is for the market. Protect. I can only blame Brooks for being too arrogant and not paying attention to the Chinese market!