Military management refers to uniform dressing, unified sleeping, unified learning, unified training, etc. in accordance with the requirements of the army, and everything is done in accordance with the daily routine of the army.
Functional management is the management of responsibilities and effectiveness. Functional management is not about crime and punishment, but about communication and guidance. It is not difficult to raise and discover problems. What is difficult is to find problems and put forward opinions and suggestions to solve them. Functional management departments need to re-understand their responsibilities and have more long-term rational thinking about the development of the enterprise.
Military management is the basic competitiveness to improve execution power = knowledge + execution power. An enterprise, a team and its members all have certain knowledge, that is, knowledge, but how to effectively use this knowledge in work, that is, how to execute, is the issue of execution. With knowledge plus strong Execution ability, this team, the company and its members must have strong competitiveness in order to survive and grow. The purpose of enterprises implementing military management is to enable this team and its members to form strong execution ability. 2. Militarized management is an effective guarantee of execution. The purpose of implementing militarized management is to improve the execution and combat effectiveness of all employees of the company, as well as the overall quality of the employee team, thereby improving the management level of the enterprise and strengthening its core in the market game. competitiveness.
Functional management system
Under the functional management system, policies and plans are not formulated by one person but by a group of supervisors. The value emphasized in this system is mutual cooperation among managers, aiming to fully utilize the knowledge and skills of professionals in various functional departments. Functional departments such as advertising, sales, and product development work together and share trademark management responsibilities. This is indeed an improvement compared to the management method under the owner or company manager system. Because by clarifying the division of labor and clarifying responsibilities, work efficiency can be greatly improved. Take personal selling as an example. Before the functional system was adopted, salespeople basically sold based on experience. Few people in the company asked whether these sales activities were beneficial to the company or trademark image. After establishing functional departments, the company accordingly established a complete system for the selection, training, and assessment of sales personnel, ranging from which sales methods and techniques sales personnel use, how to write visit reports, how to determine the list of potential customers, to how sales personnel dress. Functional departments will provide help and guidance on dressing up and how to display products. In this way, the marketing work can be promoted to a standardized and scientific track, and the marketing efficiency can also be greatly improved. The functional management system also helps enterprises seek management services from outside, thereby further promoting the deepening of functional division of labor, which in turn can promote the improvement of trademark management levels.