Shaanxi Tourism Group Co., Ltd. was established in 1998. It is a large-scale state-owned tourism group directly under the State-owned Assets Supervision and Administration Commission of the Shaanxi Provincial Government. It is an investment institution and capital operation institution authorized by the Shaanxi Provincial Government.
At present, the group company has 16 wholly-owned subsidiaries, 3 holding companies, and 1 joint-stock company, forming an integrated enterprise integrating the six elements of "food, housing, transportation, travel, shopping, and entertainment" Tourism industry system. In 2005, the company was shortlisted for the "Top 500 Chinese Service Enterprises"; in 2007, the company's graphic registered trademark was awarded the famous trademark of Shaanxi Province and Xi'an City, and Shaanxi Tourism Group was rated as "China's Most Influential Tourism Group" by the Boao International Tourism Forum ; In 2008, he was awarded the "Shaanxi Economic Development Outstanding Achievements Award" at an exhibition event organized by Shaanxi Daily and other organizations to commemorate the 30 years of reform and opening up; in the "First Shaanxi Business Conference? Entrepreneurship" hosted by more than 10 units including the Shaanxi Provincial Department of Commerce Wealth Forum - 2008 Shaanxi Economic Development Annual Summit", the group company was named "Shaanxi Red Flag Pioneer Unit"; in 2009, it was awarded the honor of "Tourism Group with the Most Development Potential" by the 2009 World Tourism Elite Boao Summit Organizing Committee.
In the past ten years, Shaanxi Tourism Group Company has received a total of 52.28 million tourists from home and abroad, achieved operating income of 8.295 billion yuan, and achieved tax profits of 990 million yuan.
The Huaqing Pool, a national 5A-level scenic spot operated by the group company, is well-known at home and abroad. In 2008, it was awarded the title of "Chinese Cultural Industry Demonstration Base" by the Ministry of Culture. The dance drama "Song of Everlasting Sorrow" is known as the masterpiece of Shaanxi tourism cultural products and another Phnom Penh business card of Shaanxi tourism. Xi'an Tang Le Palace is a cultural tourism enterprise integrating entertainment and catering. It mainly engages in imitating Tang Dynasty song and dance performances, Tang court banquets and Chinese food. It is famous both at home and abroad for opening the first "theatre restaurant" in China, and it has always maintained strong vitality and vitality. With great influence, it has become the well-deserved ancestor and model of the integrated development of tourism and cultural industries in Shaanxi. Four-star hotels such as Xi'an Hotel, Tangcheng Hotel, and Oriental Hotel have standardized management and strong reception capabilities. Shaanxi Tourist Hotel Management Company is a professional company that provides standardized hotel management services to owners. It has been rated as "China's 30 largest local hotel groups" by the China Tourist Hotel Industry Association for three consecutive years. Shaanxi Tourism Automobile Company is a national second-level passenger transport enterprise with strong reception capabilities. Shaanxi China Travel Service and Shaanxi Overseas Travel Service are large comprehensive travel agencies in Shaanxi that operate inbound, outbound and domestic tourism businesses. Shaanxi Tourism Design Institute is a professional tourism planning and design institution with national Grade B qualifications. Shaanxi Provincial Cultural Relics General Store and Cultural Relics Replica Company are enterprises with cultural relics business and imitation qualifications.
Shaanxi Tourism Group Co., Ltd. will use deepening reform as a driving force and industrial structure adjustment as a means to strive to achieve three transformations: from management to investment, from asset management to capital management, and from overall management to capital management. Factor management has shifted towards strengthening and refining landscape scenic spots, management output, high-end souvenirs, and tourism cultural products, and effectively played the role of large state-owned enterprises in basic promotion, backbone support and high-end leadership in the development of Shaanxi's tourism industry.
The company is currently implementing the Huashan West Cable Tunnel and Wengyu Highway Project, Tang Huaqing Palace Hot Spring Bathing Project, Shaohua Mountain Qianlong Temple Buddhist Cultural Center and Ropeway Project, Louguantai Road Hot Spring Project, and "Song of Everlasting Regret" Theater Edition projects, hotel management output business, etc. The company is adopting methods such as acquisition, trusteeship, and cooperative development to seek new resource replacements and cultivate new economic growth points. After the completion of these projects, they will greatly improve the company's tourism product structure, promote the construction of Shaanxi destination scenic spots, promote the balanced development of the regional tourism industry, and create significant economic and social benefits. This will further highlight the Shaanxi Tourism Group’s status as an investment entity and industry-leading role, and bring its scale and strength into the forefront of the same industry nationwide.