steps/methods
"NewBalance" was once used by NEWBALANCE Company as the Chinese name of New Balance products for marketing, but on June 23rd, 216, it was found to have infringed the trademark of "New Balance" and stopped using it. Therefore, the differences between newbalance and New Balance are as follows:
1. The trademark rights are different:
The registered trademark No.86569 of "Balance" was approved for use in the 25th category of goods such as "clothing, shoes, hats and socks", and was approved for registration on August 21, 1996. The trademark was approved for transfer to Zhou Moulun in April 24. The registered trademark No.41879 "New Balance" was also approved for use in the 25th category of goods, and Zhou Moulun was approved to register the trademark in January 28.
2. Different products:
Zhou Moulun, the trademark owner of New Balance, has also set up an enterprise to produce men's shoes with trademarks of "Balance" and "New Balance", and has sales counters in large shopping malls.
related court decisions on trademark disputes of New Balance
1. The Guangzhou Intermediate People's Court ruled that the defendant New Balance Trading (China) Co., Ltd. immediately stopped using "New Balance" to mark and publicize its products; Compensate the plaintiff with RMB 98 million; Publish a statement on the homepage of "NewBalance (China) Official Website" and the homepage of "newbalance Flagship Store" and "New Balance Flagship Store for Children's Shoes" opened in Tmall Mall to eliminate the influence.
2. After the first-instance judgment of this case was made, NewBalance Company has not announced whether to appeal.
3. On June 23, 216, the Guangdong Higher People's Court made a judgment on the trademark dispute of "NewBalance". The American footwear company NewBalance lost the case and was ordered to compensate Zhou Lelun, a citizen of China, for his economic loss of 5 million yuan, which was published on the home pages of "NewBalance (China) official website", "New Balance flagship store" and "New Balance children's shoes flagship store".