The evidential materials for identifying a well-known trademark include materials that prove the awareness of the relevant public to the trademark; Materials proving that the trademark is protected as a well-known trademark in China or other countries and regions, and other evidential materials proving that the trademark is well-known.

legal ground

Article 9 of the Provisions on the Recognition and Protection of Well-known Trademarks

The following materials can be used as evidence to prove compliance with the provisions of the first paragraph of Article 14 of the Trademark Law:

(1) materials proving that the public knows the trademark.

(4) Materials proving that the trademark has been protected as a well-known trademark in China or other countries and regions.

(5) Other evidential materials to prove that the trademark is well-known, such as sales revenue, market share, net profit, tax payment, sales area and other materials of the main commodities using the trademark in recent three years.

The term "three years" and "five years" as mentioned in the preceding paragraph refers to three years or five years from the date when the application for trademark registration is challenged, and three years or five years before the date when the application for trademark registration for invalidation is requested, and three years or five years before the date when the protection of well-known trademarks is requested in the trademark violations investigated.